Lift Your Direct Mail Response by 15 to 30%
Here is a little known way to increase your direct mail response. For years I’ve boosted response by putting yellow post-it notes on the outer envelope of my clients’ direct mail campaigns. In those tests, we saw a 12% to 28% increase in response. The post-it note was effective for [...]
Warning to Internet Retailers
Sen. Ted Cruz warns of a potential tax catastrophe that both Republicans and Democrats could sign on to. This tax catastrophe is the Marketplace Fairness Act (MFA), which would force remote sellers to collect and pay taxes to each of their customers’ home states. The administrative and legal costs of [...]
Reversing Declining Sales: How the Hollywood Reporter Commanded Greater Market Penetration
The Hollywood Reporter is an institution. Anyone in the film and TV industry reads the Hollywood Reporter. But what do you do when sales decline because of increased competition? That was the marketing challenge... with results you could duplicate. Here is how I handled the challenge with my team at [...]
Warning: How FAQs Could Kill Your Response
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you will find FAQs at the top of the navigation bar or sometimes on the left-hand side. However, what you might not realize is that most FAQs often violate direct marketing [...]
Direct Response Copy Tip of the Week: A Selective Salutation Is a Sure Way to Boost Response
Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Friend.” Instead, personalize your opening. For example, “Dear Software Engineer” “Dear Art Collector,” “Dear Tennis Nut,” “Dear Executive” or “Dear World Traveler” can help you zero in [...]
Lift Your Direct Mail Response by 15 to 30%
Here is a little known way to increase your direct mail response. For years I’ve boosted response by putting yellow [...]
Warning to Internet Retailers
Sen. Ted Cruz warns of a potential tax catastrophe that both Republicans and Democrats could sign on to. This tax [...]
Reversing Declining Sales: How the Hollywood Reporter Commanded Greater Market Penetration
The Hollywood Reporter is an institution. Anyone in the film and TV industry reads the Hollywood Reporter. But what [...]
Warning: How FAQs Could Kill Your Response
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you [...]
Direct Response Copy Tip of the Week: A Selective Salutation Is a Sure Way to Boost Response
Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, [...]