Direct Response Copy Tip of the Week: Small Copy Changes Make a Big Change in Response [Video Brief]
In writing your sales copy, it’s very important that your copy be in an active voice. Isolate all the phrases telling what you will do for the prospect, and then make sure to revise your passive voice to an active voice. How to use an active voice: In other [...]
Overcoming the Landing Page Credibility Gap
Did you know that over 70% of your customers and prospects who visit your landing page are skeptical about whether you’re telling them the truth, as well as whether your product or service is what you say it is? Questioning Your Site Once visitors are confident they are on [...]
Using the Power of Direct Mail to Fundraise in an Online World
Direct mail fundraising is experiencing a new boom. If you are involved in fundraising - or even direct mail for a for-profit company - read this carefully. You see, direct mail is still a powerhouse in generating funds for non-profit, Christian and political organizations. Why? Because of new changes in direct [...]
Shopping Cart Blunders
Your shopping cart strategy might be broken. Most are. Here are 3 things to recognize about your shopping cart: 1. 40% or more of online shoppers leave items in their cart to view later… maybe to order on a different device or at a retail store, often to do more research, [...]
18 New Marketing Breakthroughs [Video]
At FreedomFest this year, my topic was “18 Amazing New Marketing Trends & Breakthroughs to Grow or Launch a Product or Service Despite the Government.” Here are the 18 trends I discussed. Note the video briefs by subject. Trend #1: Anti-Marketing Madness: Revise Website Strategy Trend #2: Shopping [...]
Direct Response Copy Tip of the Week: Small Copy Changes Make a Big Change in Response [Video Brief]
In writing your sales copy, it’s very important that your copy be in an active voice. Isolate all the [...]
Overcoming the Landing Page Credibility Gap
Did you know that over 70% of your customers and prospects who visit your landing page are skeptical about [...]
Using the Power of Direct Mail to Fundraise in an Online World
Direct mail fundraising is experiencing a new boom. If you are involved in fundraising - or even direct mail for a [...]
Shopping Cart Blunders
Your shopping cart strategy might be broken. Most are. Here are 3 things to recognize about your shopping cart: 1. 40% [...]
18 New Marketing Breakthroughs [Video]
At FreedomFest this year, my topic was “18 Amazing New Marketing Trends & Breakthroughs to Grow or Launch a Product [...]