Direct Marketing Copy Tip of the Week: Information Before Entertainment Can Lead to a Better Response
Online and offline direct response copy must be relevant. Here are several things to think about when creating your direct response copy. Your prospects aren't looking for hype...they are looking for answers to the problems that keep them up at night. What are their biggest fears, frustrations, headaches, obstacles? How [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Sometimes even a few cents can have a big impact on sales. Case in point: American Express Publishing tested three price points for one of its publications. Three of the prices were within 5 cents of each other. The biggest range in price was 50 cents. But the results were [...]
How Super Circuits—A B2B Catalog—Achieved Skyrocketing Sales, Profitability and New Customers
8 Little Known Ways to Greater Success One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. Value increases loyalty. Most marketers do not give value. Instead, they sell. Selling may achieve a certain level of response. But selling doesn't [...]
Skyrocketing to higher response: How a B2B catalog ignited sales, profitability and new customers
8 Little Known Ways to Greater Success One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. Value increases loyalty. Most marketers do not give value. Instead, they sell. Selling may achieve a certain level of response. But selling doesn't [...]
How to Generate New Capital/Assets Under Management from Accredited Investors
by Craig Huey Accredited Investors are now easy to target for marketing. Hedge Funds & Investment Pools seeking assets under management or a business seeking new capital are all able to solicit Accredited Investor under the new JOBS Act. The [...]
Direct Marketing Copy Tip of the Week: Information Before Entertainment Can Lead to a Better Response
Online and offline direct response copy must be relevant. Here are several things to think about when creating your direct [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Sometimes even a few cents can have a big impact on sales. Case in point: American Express Publishing tested three [...]
How Super Circuits—A B2B Catalog—Achieved Skyrocketing Sales, Profitability and New Customers
8 Little Known Ways to Greater Success One of the fundamental rules or principles in successful marketing is to give [...]
Skyrocketing to higher response: How a B2B catalog ignited sales, profitability and new customers
8 Little Known Ways to Greater Success One of the fundamental rules or principles in successful marketing is to give [...]
How to Generate New Capital/Assets Under Management from Accredited Investors
by Craig Huey Accredited Investors are now easy to target [...]