Testing Corner: Envelope Strategies Your Direct Mail Campaign Can't Be Without
I created two direct marketing envelopes for a business-to-business client. Both envelopes had the same content inside. However, each one had different teaser copy on the outside. Both envelopes had a “Special Report” enclosed to create value inside. Test: Envelope A read “Programmer Alert" in larger red font. Underneath in [...]
The Value of Dynamic Links to Increase Response
1. The open rate for the first month of new people signed up to an email list is 24% and the click-thru rate almost 5%. That decreases to 19%/4% in the second month, 16%/3% in the third month, and 14%/2.5% in the fourth. Funny that in the fifth month, it [...]
Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Direct mail in an online world can be a key to your growth and profitability. Consumers or B to B marketers profitably use direct mail magalogs which are infomercials in print. Or bookalogs, direct mails overlooked response kicker. Or 3-D, the biggest response generators (see below). Or a newsalog, [...]
Remarketing and Retargeting: Are you missing out on your best leads and prospects?
I just saw the email results... and remarketing and retargeting almost doubled the click through rates. Every marketer needs to refine and improve. Watch my video here about retargeting it's about 3 minutes long. Interested? Email [email protected] or call me at 310-212-5727 so we can discuss your marketing challenge [...]
The Buzz: Native Advertising… or Content Marketing
7 Key Rules for Creating a Winner In marketing circles you'll keep hearing about "content marketing." And you'll hear about "native advertising." What's the difference between "content marketing" and "native advertising"? When you create native advertising, it's hosted on an independent website or publication or both. For example, I just [...]
Testing Corner: Envelope Strategies Your Direct Mail Campaign Can't Be Without
I created two direct marketing envelopes for a business-to-business client. Both envelopes had the same content inside. However, each [...]
The Value of Dynamic Links to Increase Response
1. The open rate for the first month of new people signed up to an email list is 24% and [...]
Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Direct mail in an online world can be a key to your growth and profitability. Consumers or B to [...]
Remarketing and Retargeting: Are you missing out on your best leads and prospects?
I just saw the email results... and remarketing and retargeting almost doubled the click through rates. Every marketer needs to [...]
The Buzz: Native Advertising… or Content Marketing
7 Key Rules for Creating a Winner In marketing circles you'll keep hearing about "content marketing." And you'll hear about [...]