Direct Response Copy Tip of the Week: Don't Confuse Your Reader with Long or Complicated Sentences
Most of your prospects won’t take the time to read a sentence more than once. So make sure every sentence in your direct marketing campaign hits home the first time around. In writing offline and online direct response copy, keeping your sentences simple is an important rule to remember. [...]
Content and Native Advertising Marketing and the New SEO
When marketing content, native advertising, a blog or a newsletter – even an article or press release – you want to maximize your Search Engine Optimization (SEO). Note: For more on content/native advertising, see our article The Buzz: Native Advertising... or Content Marketing. This is especially the case now that [...]
Magalog – Infomercial in Print, Drives Response [Video]
A magalog looks and feels like a magazine… but it’s not. A magalog is an infomercial in print. A powerful sales piece for consumer and business-to-business marketing. Because the magalog looks so much like a magazine, it is hard for your prospects to resist picking it up and reading [...]
Remarketing and Retargeting: Are You Missing Out on Your Best Leads and Prospects?
I just saw the results... and remarketing and retargeting almost doubled the click through rates. Every marketer must do this on their landing page, website and facebook campaigns. Watch my video here about retargeting. It's about 3 minutes long. Interested? Email [email protected] or call me at 310-212-5727 so we can discuss your marketing challenge and how [...]
Are You Ready for the 4th Quarter? Christmas? And the January Effect?
As you plan your Christmas and 2016 marketing, are you confused about what media is best? See "Marketing Confusion," my 3 minute video brief. Many marketing directors or CEOs are so close and involved with a product that they end up making costly mistakes. Let me show you how to [...]
Direct Response Copy Tip of the Week: Don't Confuse Your Reader with Long or Complicated Sentences
Most of your prospects won’t take the time to read a sentence more than once. So make sure every [...]
Content and Native Advertising Marketing and the New SEO
When marketing content, native advertising, a blog or a newsletter – even an article or press release – you want [...]
Magalog – Infomercial in Print, Drives Response [Video]
A magalog looks and feels like a magazine… but it’s not. A magalog is an infomercial in print. A [...]
Remarketing and Retargeting: Are You Missing Out on Your Best Leads and Prospects?
I just saw the results... and remarketing and retargeting almost doubled the click through rates. Every marketer must do this [...]
Are You Ready for the 4th Quarter? Christmas? And the January Effect?
As you plan your Christmas and 2016 marketing, are you confused about what media is best? See "Marketing Confusion," my [...]