Response Boost! Using Graphics without Distracting the Eye Flow
Placing graphics in your advertisement, direct mail piece or landing page can be risky if you neglect to use direct response graphics. Typically, the eye travels from the upper-right-hand corner across the top of the spread, then down the far-left column, and across the bottom of the spread. The [...]
Video Direct Mail – New Breakthrough! [Video Briefing]
I love video direct mail – the merging of direct mail and video. If you haven’t seen it yet, click here for a short briefing. Now, a new function and a powerful breakthrough - under the direct mail video screen a button to tap to call your sales team [...]
Postage Alert
Sadly, the Postal Rate Commission (PRC) has stood behind the USPS exigent rate increase of 4.39 issued in 2008/2009. Ignoring the reality of decrease volume from mailers, the PRC will allow the exigent surcharge until March/April 2016. A January 2016 market dominance increase is highly unlikely, but an April [...]
Chevron: Content Marketing for Results – 6 Keys to Success
When you have thousands of employees, how do you communicate to them key issues of insurance, health plans, safety issues and more? That’s where my team at Creative Direct Marketing Group created the content and design for a regular employee newsletter… that was unique and impactful. To make this [...]
Testing Corner: Prospects and Your Database – Key to Success
What about the people on your in-house prospect list? People who you have had contact with before – through the mail, by phone or online – people who asked for information but did not convert? If they did not convert after the first contact, are they really any better a [...]
Response Boost! Using Graphics without Distracting the Eye Flow
Placing graphics in your advertisement, direct mail piece or landing page can be risky if you neglect to use [...]
Video Direct Mail – New Breakthrough! [Video Briefing]
I love video direct mail – the merging of direct mail and video. If you haven’t seen it yet, [...]
Postage Alert
Sadly, the Postal Rate Commission (PRC) has stood behind the USPS exigent rate increase of 4.39 issued in 2008/2009. [...]
Chevron: Content Marketing for Results – 6 Keys to Success
When you have thousands of employees, how do you communicate to them key issues of insurance, health plans, safety [...]
Testing Corner: Prospects and Your Database – Key to Success
What about the people on your in-house prospect list? People who you have had contact with before – through the [...]