Marketing to Businesses: 5 Ways to Generate Leads and Sales You May Be Overlooking [video]
In marketing to businesses, you need to get past the clutter, gatekeepers and anything that would interfere with commanding the attention of your prospect. You want them to raise their hand. You want them to engage in conversation. What are the best ways to do it? Here are 5 tips: 1. [...]
Direct Response Copy Tip of the Week: Warning – Lack of Detail Kills Response
When reviewing copy, remember that one of the things that distinguishes a winner from a loser, or a campaign that is mediocre from one that is great, is the amount of specifics and details that are put into the direct marketing package, email or website. Get to the point with [...]
Testing Corner: Humor versus the Straight Approach
My client 800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide, a skeptical audience. The goal was to generate leads for their in-bound telemarketing services. Your envelope is a key factor in getting you piece into the hands of [...]
Only for Investment Marketers and Advertisers
If you are a President or Marketing Director in an investment product or services, you know TheStreet.com and VectorVest are two of the most recognizable investment success stories in America. Let me tell you how they achieved their goals and objectives. Click here for two amazing stories on how – [...]
Video Game Marketing to a New Level
I’m sure you’ve seen the TV commercials and maybe direct mail for video games. It’s huge! Just take the Super Bowl. Many of these expensive Super Bowl ads marketed FREE mobile apps – like Game of War, Clash of Clans, and Heroes Charge. Why market free phone games with [...]
Marketing to Businesses: 5 Ways to Generate Leads and Sales You May Be Overlooking [video]
In marketing to businesses, you need to get past the clutter, gatekeepers and anything that would interfere with commanding the [...]
Direct Response Copy Tip of the Week: Warning – Lack of Detail Kills Response
When reviewing copy, remember that one of the things that distinguishes a winner from a loser, or a campaign that [...]
Testing Corner: Humor versus the Straight Approach
My client 800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of [...]
Only for Investment Marketers and Advertisers
If you are a President or Marketing Director in an investment product or services, you know TheStreet.com and VectorVest [...]
Video Game Marketing to a New Level
I’m sure you’ve seen the TV commercials and maybe direct mail for video games. It’s huge! Just take the [...]