Direct Copy Tip of the Week: A Secret Weapon to Skyrocket Your Credibility
One of the most powerful tools in your copy arsenal is a testimonial. People may scoff at them… they may pretend they don’t read them… but test results show prospects respond to testimonials. The fact is, people trust what others have to say about your product or service – not [...]
Testing Corner: Envelope Brainteaser
I created two direct marketing envelopes for a business-to-business client. Both envelopes had the same content inside. However, each one had different teaser copy on the outside. Both had the line “For Salon Owners Only.” And to show there was value inside, we placed a see-through window envelope with the [...]
Need $5 Million to $50 Million to Expand? Raising Capital under the Jobs Act
Many private companies could use $5-50 million to expand… and now can do so under the Jobs Act. I’ll be doing a new Jobs Act webinar on November 4th at 1:00 pm EST. You can register for JOBS Act: 12 Secrets to Raising Capital from Accredited Investors by sending me [...]
Common Direct Mail Blunder That Costs Response and Money [video]
In our past issues I have discussed how your return address can help or hurt your response. Many prospects will not even open your direct mail envelope if the return address gives them a clue regarding what you are going to say. And for your clients, it’s very important to [...]
The Greatest Loss of Online Sales [Video]
Do you know what it is? It’s your shopping cart. Here are a few things to remember: 1. 40% of online shoppers leave items in their cart to return to later, on a different device, or in a physical store. This percentage is even higher among millennials. 2. Don’t [...]
Direct Copy Tip of the Week: A Secret Weapon to Skyrocket Your Credibility
One of the most powerful tools in your copy arsenal is a testimonial. People may scoff at them… they may [...]
Testing Corner: Envelope Brainteaser
I created two direct marketing envelopes for a business-to-business client. Both envelopes had the same content inside. However, each one [...]
Need $5 Million to $50 Million to Expand? Raising Capital under the Jobs Act
Many private companies could use $5-50 million to expand… and now can do so under the Jobs Act. I’ll [...]
Common Direct Mail Blunder That Costs Response and Money [video]
In our past issues I have discussed how your return address can help or hurt your response. Many prospects will [...]
The Greatest Loss of Online Sales [Video]
Do you know what it is? It’s your shopping cart. Here are a few things to remember: 1. 40% [...]