How Relationship Marketing Increased Profitability for 1-800-Contacts
Once you develop a database, internal marketing is critical. Internal or database marketing usually will take the form of the following: A Conversion series to turn leads into clients. A welcome kit to help introduce the new client to your product or service. An activation series to encourage the person [...]
Multi-Million Dollar Launch Secrets: From Nothing into the World’s Largest Online Investment Service
VectorVest was an idea created by Dr. Bart DiLiddo. Over the years CDMG took this launch, mailed over 80 million pieces and grew the service into the nation’s largest online investment service. Dr. DiLiddo came to my office, wanting to create an online objective investment model that makes it easy [...]
Testing Corner: Do Icons increase response?
Here is an interesting test. A website placed icons in its navigations field vs. the traditional words only approach. You can see it here…and the test results. (continue reading) Here are the two web pages. Version A Version B Which one do you think the winner [...]
Direct Response Copy Tip of the Week: Don’t Confuse Your Reader with Long or Complicated Sentences
Most of your prospects won’t take the time to read a sentence more than once. So make sure every sentence in your direct marketing campaign hits home the first time around. In writing offline and online direct marketing copy, keeping your sentences simple is an important rule to remember. Here [...]
Avoiding Costly Mistakes and Lost Opportunities
What every marketing director and president must know...and do. I just completed a radio interview on a business network with 15 key points. I recommend that you listen to it carefully and evaluate your current marketing life by it. Here's what you're going to learn: (continue reading) Powerful instructions about [...]
How Relationship Marketing Increased Profitability for 1-800-Contacts
Once you develop a database, internal marketing is critical. Internal or database marketing usually will take the form of the [...]
Multi-Million Dollar Launch Secrets: From Nothing into the World’s Largest Online Investment Service
VectorVest was an idea created by Dr. Bart DiLiddo. Over the years CDMG took this launch, mailed over 80 million [...]
Testing Corner: Do Icons increase response?
Here is an interesting test. A website placed icons in its navigations field vs. the traditional words only approach. You [...]
Direct Response Copy Tip of the Week: Don’t Confuse Your Reader with Long or Complicated Sentences
Most of your prospects won’t take the time to read a sentence more than once. So make sure every sentence [...]
Avoiding Costly Mistakes and Lost Opportunities
What every marketing director and president must know...and do. I just completed a radio interview on a business network with [...]