Marketing Successes
Interested in concise examples of outstanding marketing successes? I’ve recently added 5 case studies to my website. Read them here: “How Super Circuits – a B2B Catalog – Achieved Skyrocketing Sales, Profitability and New Customers” “Chevron: Content Marketing for Results – 6 Keys to Success” “CDMG Case Study: Midwest Center [...]
The U.S. Post Office – Dangers to Freedom?
The U.S. Postal Service could be secretly monitoring your mail. USPS processed 50,000 requests from law enforcement to monitor mail in 2013. This surveillance has no oversight. 20% of these requests were not properly approved - and another 13% were either unjustified or undocumented. “Monitoring mail” means intercepting it [...]
Is Your Advertising Suffering from This Deadly Mistake?
Beware of a common response vampire: the use of warm-up copy in your opening paragraphs. Nothing kills leads and sales faster. You find this in direct mail, email, landing pages, TV and radio commercials, and more. Warm-up copy is when you waste three or four paragraphs preparing for the meat [...]
Web Response Secret: Landing Page vs. All-In-One Websites [video]
In recent issues, we’ve covered two of the seven major direct marketing website strategies. So far we’ve looked at the pitfalls of using your corporate website as a sales avenue and we outlined some critical strategies for paid search success. This week we’re going to look at a third strategy: [...]
Direct Response Copy Tip of the Week: Confront Your Prospect's Objections
Any product or service has weaknesses that prospects are concerned about. A major online and offline direct marketing copy technique is addressing these negatives...but not by glossing over them. Instead, much can be gained by confronting them and turning them into benefits. If you’re selling, for example, a health [...]
Marketing Successes
Interested in concise examples of outstanding marketing successes? I’ve recently added 5 case studies to my website. Read them here: [...]
The U.S. Post Office – Dangers to Freedom?
The U.S. Postal Service could be secretly monitoring your mail. USPS processed 50,000 requests from law enforcement to monitor [...]
Is Your Advertising Suffering from This Deadly Mistake?
Beware of a common response vampire: the use of warm-up copy in your opening paragraphs. Nothing kills leads and [...]
Web Response Secret: Landing Page vs. All-In-One Websites [video]
In recent issues, we’ve covered two of the seven major direct marketing website strategies. So far we’ve looked at the [...]
Direct Response Copy Tip of the Week: Confront Your Prospect's Objections
Any product or service has weaknesses that prospects are concerned about. A major online and offline direct marketing copy [...]