Testing Corner: Lower Price Point, Higher Profits?
Price testing is one of the most crucial tests to perform when analyzing your response rate. Price too high and it will scare your customers away; price too low and you don’t make a profit. Often it can be tricky. What you think might be an accurate price point [...]
Spend More, Make More. Cut Costs, Lower Income
Company presidents and marketing directors often make a costly blunder. Instead of looking at the cost per lead and the cost per sale, they look at what the overall marketing costs are. This can be said in regards to the creation of a conversion series, email, banner ads and retargeting, [...]
Little-Known Personalization Direct Mail Rules
Personalizing direct mail or email can increase your response... especially to your leads and/or clients. But many times marketers make major blunders. Here are 3 rules to live by when using personalization: 1. Overpersonalization. Don’t over personalize. Depending on the data you have about your client or prospect, it is [...]
Warning: A High Spam Rate Will Harm SEO Results
On August 10, Google got a patent allowing it to assess email marketing for its search engine rankings. This means that they will adjust your SEO results based on your spam and junk ratings. If your spam count is too high, Google will relegate you to lower search engine rankings. [...]
How Gift Cards Can Boost Your Profitability
As Christmas approaches, have you thought of marketing gift cards? Gift cards were a massive hit last Christmas season, generating millions in sales for marketers. For some Direct Marketing Update readers, gift cards may not be appropriate. But before you discard the idea, think about it carefully... Is there a [...]
Testing Corner: Lower Price Point, Higher Profits?
Price testing is one of the most crucial tests to perform when analyzing your response rate. Price too high [...]
Spend More, Make More. Cut Costs, Lower Income
Company presidents and marketing directors often make a costly blunder. Instead of looking at the cost per lead and the [...]
Little-Known Personalization Direct Mail Rules
Personalizing direct mail or email can increase your response... especially to your leads and/or clients. But many times marketers make [...]
Warning: A High Spam Rate Will Harm SEO Results
On August 10, Google got a patent allowing it to assess email marketing for its search engine rankings. This means [...]
How Gift Cards Can Boost Your Profitability
As Christmas approaches, have you thought of marketing gift cards? Gift cards were a massive hit last Christmas season, generating [...]