Testing Corner: Guess the Winner
We recently did a JOBS ACT direct mail campaign to accredited investors. And we tested two envelopes” 1. “How to generate monthly income with greater protection for your money” This little-known alternative investment can…. Bring you potential returns of 7% to 10% every year…. Give your money a double layer [...]
Direct Response Copy Tip of the Week: Little-Known First Paragraph Secrets
The first paragraph of your letter, email, website, brochure or other DR piece is one of the most critical elements of your campaign. Grab your reader’s attention immediately. In one or two lines you must create suspense or drama or introduce something unexpected. More importantly, it must persuade your [...]
7 Secrets to Profitable Banner Ads {Video}
Most marketing campaigns that we do, we also create banner ads for retargeting or remarketing. If you're marketing a product or service and you're not using retargeting, it's a huge mistake. I explain this in the video you can see here: In creating banner ads, we have found several things [...]
The Death of Direct Mail? Or…
“The reports of my death have been greatly exaggerated” – Mark Twain For many marketers, they think direct mail is dead. Presidents of companies and even Marketing Directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful lead or sales tool for marketing to [...]
Testing Corner: Subject Lines
Testing subject lines can help you increase your response and profits. But the truth is we never know for sure what will work best. Which of these subject lines would you choose as the winner? The target audience is investors. A. Biotech Specialist says $8.36 billion disruptive meltdown ahead [...]
Testing Corner: Guess the Winner
We recently did a JOBS ACT direct mail campaign to accredited investors. And we tested two envelopes” 1. “How to [...]
Direct Response Copy Tip of the Week: Little-Known First Paragraph Secrets
The first paragraph of your letter, email, website, brochure or other DR piece is one of the most critical [...]
7 Secrets to Profitable Banner Ads {Video}
Most marketing campaigns that we do, we also create banner ads for retargeting or remarketing. If you're marketing a product [...]
The Death of Direct Mail? Or…
“The reports of my death have been greatly exaggerated” – Mark Twain For many marketers, they think direct mail [...]
Testing Corner: Subject Lines
Testing subject lines can help you increase your response and profits. But the truth is we never know for sure [...]