Testing Corner: Humor versus the Straight Approach
My client 800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide, a skeptical audience. The goal was to generate leads for their in-bound telemarketing services. Your envelope is a key factor in getting you piece into the hands of [...]
Only for Investment Marketers and Advertisers
If you are a President or Marketing Director in an investment product or services, you know TheStreet.com and VectorVest are two of the most recognizable investment success stories in America. Let me tell you how they achieved their goals and objectives. Click here for two amazing stories on how – [...]
Video Game Marketing to a New Level
I’m sure you’ve seen the TV commercials and maybe direct mail for video games. It’s huge! Just take the Super Bowl. Many of these expensive Super Bowl ads marketed FREE mobile apps – like Game of War, Clash of Clans, and Heroes Charge. Why market free phone games with [...]
Response Boost! Using Graphics without Distracting the Eye Flow
Placing graphics in your advertisement, direct mail piece or landing page can be risky if you neglect to use direct response graphics. Typically, the eye travels from the upper-right-hand corner across the top of the spread, then down the far-left column, and across the bottom of the spread. The [...]
Video Direct Mail – New Breakthrough! [Video Briefing]
I love video direct mail – the merging of direct mail and video. If you haven’t seen it yet, click here for a short briefing. Now, a new function and a powerful breakthrough - under the direct mail video screen a button to tap to call your sales team [...]
Testing Corner: Humor versus the Straight Approach
My client 800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of [...]
Only for Investment Marketers and Advertisers
If you are a President or Marketing Director in an investment product or services, you know TheStreet.com and VectorVest [...]
Video Game Marketing to a New Level
I’m sure you’ve seen the TV commercials and maybe direct mail for video games. It’s huge! Just take the [...]
Response Boost! Using Graphics without Distracting the Eye Flow
Placing graphics in your advertisement, direct mail piece or landing page can be risky if you neglect to use [...]
Video Direct Mail – New Breakthrough! [Video Briefing]
I love video direct mail – the merging of direct mail and video. If you haven’t seen it yet, [...]