The Death of Direct Mail? Or…
“The reports of my death have been greatly exaggerated” – Mark Twain For many marketers, they think direct mail is dead. Presidents of companies and even Marketing Directors are making a tragic, strategic and tactical mistake. Direct mail is still a powerful lead or sales tool for marketing to [...]
Testing Corner: Subject Lines
Testing subject lines can help you increase your response and profits. But the truth is we never know for sure what will work best. Which of these subject lines would you choose as the winner? The target audience is investors. A. Biotech Specialist says $8.36 billion disruptive meltdown ahead [...]
Direct Response Copy Tip of the Week: The Power of Indenting your paragraphs
It's old school to indent. But direct marketers don't care about that. They care what increases or decreases response. Indenting is a small but powerful direct response rule to follow when constructing both online and offline copy. Yes, it's more acceptable with direct mail. And yes, websites and landing pages, [...]
The #1 Blunder Marketers Make on their Landing pages & Micro-sites
It is critical that when a prospect goes to your landing page (whether they are driven from direct mail, banner ads, pay-per-click or any media) that you avoid a common blunder most marketers make. Navigation could mean death to your sales Millions of dollars are wasted when people are drawn [...]
How Relationship Marketing Increased Profitability for 1-800-Contacts
Once you develop a database, internal marketing is critical. Internal or database marketing usually will take the form of the following: A Conversion series to turn leads into clients. A welcome kit to help introduce the new client to your product or service. An activation series to encourage the person [...]
The Death of Direct Mail? Or…
“The reports of my death have been greatly exaggerated” – Mark Twain For many marketers, they think direct mail [...]
Testing Corner: Subject Lines
Testing subject lines can help you increase your response and profits. But the truth is we never know for sure [...]
Direct Response Copy Tip of the Week: The Power of Indenting your paragraphs
It's old school to indent. But direct marketers don't care about that. They care what increases or decreases response. Indenting [...]
The #1 Blunder Marketers Make on their Landing pages & Micro-sites
It is critical that when a prospect goes to your landing page (whether they are driven from direct mail, banner [...]
How Relationship Marketing Increased Profitability for 1-800-Contacts
Once you develop a database, internal marketing is critical. Internal or database marketing usually will take the form of the [...]