Postage Alert
Sadly, the Postal Rate Commission (PRC) has stood behind the USPS exigent rate increase of 4.39 issued in 2008/2009. Ignoring the reality of decrease volume from mailers, the PRC will allow the exigent surcharge until March/April 2016. A January 2016 market dominance increase is highly unlikely, but an April [...]
Chevron: Content Marketing for Results – 6 Keys to Success
When you have thousands of employees, how do you communicate to them key issues of insurance, health plans, safety issues and more? That’s where my team at Creative Direct Marketing Group created the content and design for a regular employee newsletter… that was unique and impactful. To make this [...]
Testing Corner: Prospects and Your Database – Key to Success
What about the people on your in-house prospect list? People who you have had contact with before – through the mail, by phone or online – people who asked for information but did not convert? If they did not convert after the first contact, are they really any better a [...]
Direct Response Copy Tip of the Week: Don't Confuse Your Reader with Long or Complicated Sentences
Most of your prospects won’t take the time to read a sentence more than once. So make sure every sentence in your direct marketing campaign hits home the first time around. In writing offline and online direct response copy, keeping your sentences simple is an important rule to remember. [...]
Content and Native Advertising Marketing and the New SEO
When marketing content, native advertising, a blog or a newsletter – even an article or press release – you want to maximize your Search Engine Optimization (SEO). Note: For more on content/native advertising, see our article The Buzz: Native Advertising... or Content Marketing. This is especially the case now that [...]
Postage Alert
Sadly, the Postal Rate Commission (PRC) has stood behind the USPS exigent rate increase of 4.39 issued in 2008/2009. [...]
Chevron: Content Marketing for Results – 6 Keys to Success
When you have thousands of employees, how do you communicate to them key issues of insurance, health plans, safety [...]
Testing Corner: Prospects and Your Database – Key to Success
What about the people on your in-house prospect list? People who you have had contact with before – through the [...]
Direct Response Copy Tip of the Week: Don't Confuse Your Reader with Long or Complicated Sentences
Most of your prospects won’t take the time to read a sentence more than once. So make sure every [...]
Content and Native Advertising Marketing and the New SEO
When marketing content, native advertising, a blog or a newsletter – even an article or press release – you want [...]