Magalog – Infomercial in Print, Drives Response [Video]
A magalog looks and feels like a magazine… but it’s not. A magalog is an infomercial in print. A powerful sales piece for consumer and business-to-business marketing. Because the magalog looks so much like a magazine, it is hard for your prospects to resist picking it up and reading [...]
Remarketing and Retargeting: Are You Missing Out on Your Best Leads and Prospects?
I just saw the results... and remarketing and retargeting almost doubled the click through rates. Every marketer must do this on their landing page, website and facebook campaigns. Watch my video here about retargeting. It's about 3 minutes long. Interested? Email [email protected] or call me at 310-212-5727 so we can discuss your marketing challenge and how [...]
Are You Ready for the 4th Quarter? Christmas? And the January Effect?
As you plan your Christmas and 2016 marketing, are you confused about what media is best? See "Marketing Confusion," my 3 minute video brief. Many marketing directors or CEOs are so close and involved with a product that they end up making costly mistakes. Let me show you how to [...]
Picture Controversy: Why It Can Increase Response
Consider testing your direct mail package, email, banner ad, or landing page with a picture of your spokesperson. Controversial? Yes. But it’s been proven time and time again, that one of the little-known ways to increase response with consumers or business to business is to have a personality attached with [...]
Tim Cook: Anti-Marketer, Anti-Freedom Champion
Tim Cook, CEO of Apple, is again trying to destroy effective targeted marketing. He’s attacking Google, Facebook and Twitter. “Our privacy is being attacked on multiple fronts. I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built up their businesses by lulling [...]
Magalog – Infomercial in Print, Drives Response [Video]
A magalog looks and feels like a magazine… but it’s not. A magalog is an infomercial in print. A [...]
Remarketing and Retargeting: Are You Missing Out on Your Best Leads and Prospects?
I just saw the results... and remarketing and retargeting almost doubled the click through rates. Every marketer must do this [...]
Are You Ready for the 4th Quarter? Christmas? And the January Effect?
As you plan your Christmas and 2016 marketing, are you confused about what media is best? See "Marketing Confusion," my [...]
Picture Controversy: Why It Can Increase Response
Consider testing your direct mail package, email, banner ad, or landing page with a picture of your spokesperson. Controversial? Yes. [...]
Tim Cook: Anti-Marketer, Anti-Freedom Champion
Tim Cook, CEO of Apple, is again trying to destroy effective targeted marketing. He’s attacking Google, Facebook and Twitter. “Our [...]