Direct Mail Nightmare [video]
A certain percentage of direct mail is dumped. Often the problem is the carrier in a local area. Sometimes it’s at a postal facility. That’s why for our clients we monitor and track our mail for deliverability. Here is a disturbing news report this week you should see. Watch here.
Direct Mail/Email Tip: Use Superscripts to Superpower Your Response
One of the most powerful boosters of response in an email or direct mail letter is the superscript. Simply put, a superscript is placement of powerful direct response copy in the area above the salutation. It’s an incredible way to hook the reader and create a compelling interest to read [...]
Testing Corner: Warning, Not Testing May Lead to a Costly Campaign
In marketing to pastors of churches, remember that they are among the most skeptical audience you can mail to. Furthermore, they have really tough gatekeepers. As with business-to-business marketing where you have to get by an assistant, with pastors you have to get by a church assistant. For a direct [...]
Direct Response Copy Tip of the Week: Small Copy Changes Make a Big Change in Response [Video Brief]
In writing your sales copy, it’s very important that your copy be in an active voice. Isolate all the phrases telling what you will do for the prospect, and then make sure to revise your passive voice to an active voice. How to use an active voice: In other [...]
Overcoming the Landing Page Credibility Gap
Did you know that over 70% of your customers and prospects who visit your landing page are skeptical about whether you’re telling them the truth, as well as whether your product or service is what you say it is? Questioning Your Site Once visitors are confident they are on [...]
Direct Mail Nightmare [video]
A certain percentage of direct mail is dumped. Often the problem is the carrier in a local area. Sometimes it’s [...]
Direct Mail/Email Tip: Use Superscripts to Superpower Your Response
One of the most powerful boosters of response in an email or direct mail letter is the superscript. Simply put, [...]
Testing Corner: Warning, Not Testing May Lead to a Costly Campaign
In marketing to pastors of churches, remember that they are among the most skeptical audience you can mail to. Furthermore, [...]
Direct Response Copy Tip of the Week: Small Copy Changes Make a Big Change in Response [Video Brief]
In writing your sales copy, it’s very important that your copy be in an active voice. Isolate all the [...]
Overcoming the Landing Page Credibility Gap
Did you know that over 70% of your customers and prospects who visit your landing page are skeptical about [...]