Using the Power of Direct Mail to Fundraise in an Online World
Direct mail fundraising is experiencing a new boom. If you are involved in fundraising - or even direct mail for a for-profit company - read this carefully. You see, direct mail is still a powerhouse in generating funds for non-profit, Christian and political organizations. Why? Because of new changes in direct [...]
Shopping Cart Blunders
Your shopping cart strategy might be broken. Most are. Here are 3 things to recognize about your shopping cart: 1. 40% or more of online shoppers leave items in their cart to view later… maybe to order on a different device or at a retail store, often to do more research, [...]
18 New Marketing Breakthroughs [Video]
At FreedomFest this year, my topic was “18 Amazing New Marketing Trends & Breakthroughs to Grow or Launch a Product or Service Despite the Government.” Here are the 18 trends I discussed. Note the video briefs by subject. Trend #1: Anti-Marketing Madness: Revise Website Strategy Trend #2: Shopping [...]
Lift Your Direct Mail Response by 15 to 30%
Here is a little known way to increase your direct mail response. For years I’ve boosted response by putting yellow post-it notes on the outer envelope of my clients’ direct mail campaigns. In those tests, we saw a 12% to 28% increase in response. The post-it note was effective for [...]
Warning to Internet Retailers
Sen. Ted Cruz warns of a potential tax catastrophe that both Republicans and Democrats could sign on to. This tax catastrophe is the Marketplace Fairness Act (MFA), which would force remote sellers to collect and pay taxes to each of their customers’ home states. The administrative and legal costs of [...]
Using the Power of Direct Mail to Fundraise in an Online World
Direct mail fundraising is experiencing a new boom. If you are involved in fundraising - or even direct mail for a [...]
Shopping Cart Blunders
Your shopping cart strategy might be broken. Most are. Here are 3 things to recognize about your shopping cart: 1. 40% [...]
18 New Marketing Breakthroughs [Video]
At FreedomFest this year, my topic was “18 Amazing New Marketing Trends & Breakthroughs to Grow or Launch a Product [...]
Lift Your Direct Mail Response by 15 to 30%
Here is a little known way to increase your direct mail response. For years I’ve boosted response by putting yellow [...]
Warning to Internet Retailers
Sen. Ted Cruz warns of a potential tax catastrophe that both Republicans and Democrats could sign on to. This tax [...]