CDMG Case Study: SurfControl Magalog
Unique marketing strategy targets corporate decision makers and scores big response. The Marketing Challenge: SurfControl is a global provider of corporate security software. One of their products, SuperScout, an internet filter, competes in a tough market that includes such deep-pocket giants as Norton, who bombard their target audience (MIS and [...]
CDMG Case Study: SurfControl Postcard
Two proven strategies to generate leads from your Web site. SurfControl is a global provider of corporate security software. The marketing goal they presented was to increase both awareness and sales of one of their premiere products, an Internet filtering software. The Creative Solution: While SurfControl was focused on the [...]
CDMG Case Study: Hollywood Reporter Blu-Book
Multitargeted direct mail campaign spurs Hollywood into action The Marketing Challenge: Each year, The Hollywood Reporter faces the same dilemmas other annual directory publishers face: How to convince potential buyers that the Blu-Book Production Directory is worth the investment over competing directories. How to convince previous buyers that the newest [...]
CDMG Case Study: Teens & Tweens Directory
How to get reader's attention before they have a chance to turn away! The Marketing Challenge: EPM Communications is a publisher of research data for marketing professionals. The company does not conduct research, but compiles it from various reliable sources. Their directories are very expensive, averaging near $1,000. The objective [...]
CDMG Case Study: Stock Trader’s Almanac
Dynamic direct mail subscription promotion repositions a classic subscription product The Marketing Challenge: Yale Hirsch has one of the longest-established investment newsletters in the country, as well as the famous Stock Trader’s Almanac annual. His name is synonymous with many well-known seasonality trends, and older investors recognize and respect his [...]
CDMG Case Study: SurfControl Magalog
Unique marketing strategy targets corporate decision makers and scores big response. The Marketing Challenge: SurfControl is a global provider of [...]
CDMG Case Study: SurfControl Postcard
Two proven strategies to generate leads from your Web site. SurfControl is a global provider of corporate security software. The [...]
CDMG Case Study: Hollywood Reporter Blu-Book
Multitargeted direct mail campaign spurs Hollywood into action The Marketing Challenge: Each year, The Hollywood Reporter faces the same dilemmas [...]
CDMG Case Study: Teens & Tweens Directory
How to get reader's attention before they have a chance to turn away! The Marketing Challenge: EPM Communications is a [...]
CDMG Case Study: Stock Trader’s Almanac
Dynamic direct mail subscription promotion repositions a classic subscription product The Marketing Challenge: Yale Hirsch has one of the longest-established [...]