Reversing Declining Sales: How the Hollywood Reporter Commanded Greater Market Penetration
The Hollywood Reporter is an institution. Anyone in the film and TV industry reads the Hollywood Reporter. But what do you do when sales decline because of increased competition? That was the marketing challenge... with results you could duplicate. Here is how I handled the challenge with my team at [...]
Warning: How FAQs Could Kill Your Response
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you will find FAQs at the top of the navigation bar or sometimes on the left-hand side. However, what you might not realize is that most FAQs often violate direct marketing [...]
Direct Response Copy Tip of the Week: A Selective Salutation Is a Sure Way to Boost Response
Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Friend.” Instead, personalize your opening. For example, “Dear Software Engineer” “Dear Art Collector,” “Dear Tennis Nut,” “Dear Executive” or “Dear World Traveler” can help you zero in [...]
Testing Corner: Surprising Results Show the Power of Testing
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! Let’s look at the test results for a magalog – a direct mail piece that looks, feels and reads like a magazine. But it’s not. It’s a sales piece – [...]
Your Invitation to Join Me at FreedomFest [video]
If you like to mingle with and hear from top business leaders/strategists, politicians and economists, you need to join me at this year's FreedomFest - July 8 to 11 in Las Vegas. I'll be speaking about 12 Amazing New Marketing Trends & Breakthrough to Grow or Launch a Product or [...]
Reversing Declining Sales: How the Hollywood Reporter Commanded Greater Market Penetration
The Hollywood Reporter is an institution. Anyone in the film and TV industry reads the Hollywood Reporter. But what [...]
Warning: How FAQs Could Kill Your Response
Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you [...]
Direct Response Copy Tip of the Week: A Selective Salutation Is a Sure Way to Boost Response
Be selective in your salutation for a website, direct mail letter or email. Avoid, at all costs, using those trite, [...]
Testing Corner: Surprising Results Show the Power of Testing
Testing is vital for email, banner ads, TV… every direct marketing campaign. If you can’t test it, don’t do it! [...]
Your Invitation to Join Me at FreedomFest [video]
If you like to mingle with and hear from top business leaders/strategists, politicians and economists, you need to join me [...]