New: Integrated Marketing on Steroids
You can now increase your marketing response ad profits like never before: Let’s say you have 100,000 prospects. Send them a direct mail piece Send the same people an email Send Facebook newsfeed ads/posts to the same people Send banner ads to the same people This integrated marketing to the [...]
Supercharging Your Direct Mail Response – The Power of Handwriting
Handwriting in a direct mail piece is the ultimate personalization. And handwriting of direct mail has been around for a long time. It usually increases response...sometimes dramatically. And now the technology has come along making it possible for practically any marketer to economically use handwriting in a direct mail campaign. [...]
The Presidential Race: A Twitter Battle
How fast did Barack Obama pick up twitter followers? At a rate of 3,314 per minute. As for a celebrity or household brand, it often takes months if not years to reach the milestone of 1 million followers. I haven't come close yet with my two Twitter accounts (Election Forum [...]
Surprise: Who Shops Online? [Amazing Chart]
I often hear clients and prospects think certain age groups are poor prospects to buy online - especially seniors. Not true. But it is true some age groups are better online buyers. It's estimated over 80% of the U.S. population age 15 and above has completed an online purchase. Look [...]
How You Can Diminish the Fear of a Direct Mail Campaign that Doesn't Work: How Zacks Avoided Costly Blunders to Achieve a Profitable Campaign
Direct mail can produce your highest response at lowest cost per lead or sales. And direct mail is also among the most costly media sources. So what can you do to reduce your risk and make sure you have a success? Let me give you examples from Zacks Money Management. Zacks [...]
New: Integrated Marketing on Steroids
You can now increase your marketing response ad profits like never before: Let’s say you have 100,000 prospects. Send them [...]
Supercharging Your Direct Mail Response – The Power of Handwriting
Handwriting in a direct mail piece is the ultimate personalization. And handwriting of direct mail has been around for a [...]
The Presidential Race: A Twitter Battle
How fast did Barack Obama pick up twitter followers? At a rate of 3,314 per minute. As for a celebrity [...]
Surprise: Who Shops Online? [Amazing Chart]
I often hear clients and prospects think certain age groups are poor prospects to buy online - especially seniors. Not [...]
How You Can Diminish the Fear of a Direct Mail Campaign that Doesn't Work: How Zacks Avoided Costly Blunders to Achieve a Profitable Campaign
Direct mail can produce your highest response at lowest cost per lead or sales. And direct mail is also among [...]