Warning: How "Web Techies" Kill Your Sales: 3 Sales Killers [video briefs]
It’s imperative that you avoid distractions on your marketing landing page. The entire purpose of a direct marketing landing page is to generate leads or sales. But too often “web techies” get in the way. Here are three common sales killers from the “web techies.” Sales killer #1 – [...]
Direct Response Copy Tip of the Week: The Power of Caring
It is crucial that you are constantly clued into what your customers' and prospects' needs are. In writing copy, really care about your prospect. There is power in caring for each prospect as an individual. Make the copy exciting and interesting for your reader. And understand that what might [...]
Testing Corner: Envelope Strategies Your Direct Mail Campaign Can't Be Without
I created two direct marketing envelopes for a business-to-business client. Both envelopes had the same content inside. However, each one had different teaser copy on the outside. Both envelopes had a “Special Report” enclosed to create value inside. Test: Envelope A read “Programmer Alert" in larger red font. Underneath in [...]
The Value of Dynamic Links to Increase Response
1. The open rate for the first month of new people signed up to an email list is 24% and the click-thru rate almost 5%. That decreases to 19%/4% in the second month, 16%/3% in the third month, and 14%/2.5% in the fourth. Funny that in the fifth month, it [...]
Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Direct mail in an online world can be a key to your growth and profitability. Consumers or B to B marketers profitably use direct mail magalogs which are infomercials in print. Or bookalogs, direct mails overlooked response kicker. Or 3-D, the biggest response generators (see below). Or a newsalog, [...]
Warning: How "Web Techies" Kill Your Sales: 3 Sales Killers [video briefs]
It’s imperative that you avoid distractions on your marketing landing page. The entire purpose of a direct marketing landing [...]
Direct Response Copy Tip of the Week: The Power of Caring
It is crucial that you are constantly clued into what your customers' and prospects' needs are. In writing copy, [...]
Testing Corner: Envelope Strategies Your Direct Mail Campaign Can't Be Without
I created two direct marketing envelopes for a business-to-business client. Both envelopes had the same content inside. However, each [...]
The Value of Dynamic Links to Increase Response
1. The open rate for the first month of new people signed up to an email list is 24% and [...]
Making Direct Mail Outperform Online Marketing: 7 Keys to Success
Direct mail in an online world can be a key to your growth and profitability. Consumers or B to [...]