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Blog2025-03-18T13:51:10-06:00
1802, 2015

CDMG Case Study: Maedel's Mini-Cap Analyst Newsletter

By |February 18, 2015|Advertising & Marketing, Successful Marketing Campaigns|

Subscriber base of little-known publication grows nearly 50% in just 2 months The Marketing Challenge: MAEDEL’S MINI-CAP ANALYST, a monthly stock newsletter, came to CDMG with a number of frustrating problems:The Creative Solution: It was virtually unknown to U.S. stock investors, as it was primarily mailed to a small, select [...]

1802, 2015

CDMG Case Study: Intelligence Digest

By |February 18, 2015|Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns|

Revealed: The surprising secret behind Intelligence Digest’s phenomenal 22% response The Marketing Challenge: Joe DeCourcy, publisher of Intelligence Digest newsletter, needed to find a way to lock in longer-term subscribers in order to generate ongoing revenue and reduce bottom line expenditures for renewal notice mailings, postage, printing, computer time and [...]

1802, 2015

CDMG Case Study: The Dines Letter

By |February 18, 2015|Advertising & Marketing, Successful Marketing Campaigns|

Award-winning promotion increases subscriber base by over 300%! The Marketing Challenge: The needs of the investment newsletter The Dines Letter and its writer/editor, James Dines, were two-fold: first, to introduce Dines to an audience not necessarily familiar with his “contrarian” point of view, and second, to sell his forecasting-success record [...]

1802, 2015

CDMG Case Study: Investment Seminars, Inc.

By |February 18, 2015|Advertising & Marketing, Successful Marketing Campaigns|

Fueling a “Money Machine” The Marketing Challenge: A “Money Show” brings together thousands of millionaires and hundreds of investment marketers for an event that is literally an extraordinary celebration of capitalism. Gurus forecast. Deals are done. It’s a frenzy of activity and action. Operating four major Money Shows a year, [...]

1802, 2015

CDMG Case Study: Commodity Trend Service

By |February 18, 2015|Advertising & Marketing, Direct Response Copy Tips, Successful Marketing Campaigns|

Dynamic new ad generates twice the normal response and crushes once-successful “control". The Marketing Challenge: Commodity Trend Service launched a brand-new publication, Futures Options Weekly, with a display ad created by a freelance copywriter. While results were initially encouraging, the ad began to lose steam.    To justify the costs of [...]

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