Remarketing and Retargeting: Are you missing out on your best leads and prospects?
I just saw the email results... and remarketing and retargeting almost doubled the click through rates. Every marketer needs to refine and improve. Watch my video here about retargeting it's about 3 minutes long. Interested? Email [email protected] or call me at 310-212-5727 so we can discuss your marketing challenge [...]
The Buzz: Native Advertising… or Content Marketing
7 Key Rules for Creating a Winner In marketing circles you'll keep hearing about "content marketing." And you'll hear about "native advertising." What's the difference between "content marketing" and "native advertising"? When you create native advertising, it's hosted on an independent website or publication or both. For example, I just [...]
Direct Marketing Copy Tip of the Week: Information Before Entertainment Can Lead to a Better Response
Online and offline direct response copy must be relevant. Here are several things to think about when creating your direct response copy. Your prospects aren't looking for hype...they are looking for answers to the problems that keep them up at night. What are their biggest fears, frustrations, headaches, obstacles? How [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Sometimes even a few cents can have a big impact on sales. Case in point: American Express Publishing tested three price points for one of its publications. Three of the prices were within 5 cents of each other. The biggest range in price was 50 cents. But the results were [...]
How Super Circuits—A B2B Catalog—Achieved Skyrocketing Sales, Profitability and New Customers
8 Little Known Ways to Greater Success One of the fundamental rules or principles in successful marketing is to give value. Value increases response. Value increases profitability. Value increases loyalty. Most marketers do not give value. Instead, they sell. Selling may achieve a certain level of response. But selling doesn't [...]
Remarketing and Retargeting: Are you missing out on your best leads and prospects?
I just saw the email results... and remarketing and retargeting almost doubled the click through rates. Every marketer needs to [...]
The Buzz: Native Advertising… or Content Marketing
7 Key Rules for Creating a Winner In marketing circles you'll keep hearing about "content marketing." And you'll hear about [...]
Direct Marketing Copy Tip of the Week: Information Before Entertainment Can Lead to a Better Response
Online and offline direct response copy must be relevant. Here are several things to think about when creating your direct [...]
Testing Corner: Picking the Right Price Can Dramatically Boost Your Sales
Sometimes even a few cents can have a big impact on sales. Case in point: American Express Publishing tested three [...]
How Super Circuits—A B2B Catalog—Achieved Skyrocketing Sales, Profitability and New Customers
8 Little Known Ways to Greater Success One of the fundamental rules or principles in successful marketing is to give [...]