Are You Ready for the 4th Quarter? Christmas? And the January Effect?
As you plan your Christmas and 2025 marketing, are you confused about what media is best or how your creative channels should change? Many marketing directors or CEOs are so close to and involved with the products that they make costly mistakes. Let me show you how to step back [...]
Multichannel Marketing Generates 22% Response Rate: How To Get Large Responses From A Small Target Market [the Magic of 3-D]
22% is a good response rate. But we were not surprised because high response rates like this are not unusual when we do a 3-dimensional marketing campaign. Plus, it helps when you integrate a multichannel marketing campaign with it. Let me explain. Here are two things you should know. Here [...]
The Little-Known Secret to Successfully Launching a New Product: Our 7-Point Checklist [TheStreet.com, Whole Botanics and Immune System Examples]
Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct-response marketing rules. And that’s especially the case in times of economic uncertainty. By using these rules, often [...]
Testing Corner: Study Shows Subject Lines Make a Difference… You Guess The Winner
Testing is the key to ROI success. I tested three separate subject lines for an email campaign I sent out for one of my clients. The audience receiving the email was mostly male investors, 50 years of age and older. Note that the subject line, in this case, had to [...]
Copy Tip: The Deadliest Copy Mistake to Avoid
A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a pig to sing. Instead, use your prospects’ views as a tool to sell your product or service. You can do this by writing copy that tracks your prospects’ beliefs. If [...]
Are You Ready for the 4th Quarter? Christmas? And the January Effect?
As you plan your Christmas and 2025 marketing, are you confused about what media is best or how your creative [...]
Multichannel Marketing Generates 22% Response Rate: How To Get Large Responses From A Small Target Market [the Magic of 3-D]
22% is a good response rate. But we were not surprised because high response rates like this are not unusual [...]
The Little-Known Secret to Successfully Launching a New Product: Our 7-Point Checklist [TheStreet.com, Whole Botanics and Immune System Examples]
Launching a new product can be fun and profitable… or a heartbreaking experience. But there is a little-known secret to [...]
Testing Corner: Study Shows Subject Lines Make a Difference… You Guess The Winner
Testing is the key to ROI success. I tested three separate subject lines for an email campaign I sent out [...]
Copy Tip: The Deadliest Copy Mistake to Avoid
A deadly mistake many marketers make is trying to change their prospects’ attitudes. You can’t. Remember, you can’t teach a [...]