How to Grow Your Business – Taking it to the Next Level in 2024
Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough for more leads and sales. They’re looking for that one tactic… that one strategy shift … that will supercharge their sales and profits. And the secret is simple: advanced direct [...]
11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from traditional business-to-business marketing or D2C lead-generation marketing. Why? Because the accredited investor requires important and unique marketing and advertising tactics. An “accredited investor” is defined as one of the following: [...]
Little-Known Direct Mail Tactic that Some Hate, But Increases Response up to 50% for Savvy Marketers
How can you increase direct mail response by 25-50%? Teaser copy. The teaser copy is the copy on the outside envelope of your direct mail piece. I’ve tested multiple outside copy versions for Humana, for example – because I want to see which one produces the highest response. An outside [...]
5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing landscape and emerge stronger. By capitalizing on emerging trends and embracing integrated multichannel marketing, businesses can survive, grow, and even dominate their respective markets. Here are 5 key trends that [...]
Testing Corner: Which Headline Increased Response by 61%?
This week, let’s do this backward. I will tell you the results of a Magalog cover test, and then you tell me what elements you think increase response. Remember, a magalog looks like a magazine, but it’s a sales piece (Click HERE for a short video.) Take a look at [...]
How to Grow Your Business – Taking it to the Next Level in 2024
Every month, I receive emails and calls from DMU subscribers like you who are looking for a big marketing breakthrough [...]
11 Marketing Secrets for Successful Lead Generation and Sales to the Super Wealthy
Lead generation and conversion of ultra-wealthy prospects – often classified as accredited investors – is a significantly different process from [...]
Little-Known Direct Mail Tactic that Some Hate, But Increases Response up to 50% for Savvy Marketers
How can you increase direct mail response by 25-50%? Teaser copy. The teaser copy is the copy on the outside [...]
5 Overlooked Marketing Trends for Profitable Marketing and Advertising in the Face of Economic Uncertainty
In times of economic uncertainty, marketers face unique challenges in maintaining profitability. This demands innovative strategies to navigate the changing [...]
Testing Corner: Which Headline Increased Response by 61%?
This week, let’s do this backward. I will tell you the results of a Magalog cover test, and then you [...]