Oddly, the pandemic has resulted in a dramatic increase in lead generation and sales through direct mail efforts. Come to think of it, with more people at home and isolated from others, perhaps this phenomenon isn’t as odd as it [...]
Let me tell you about an incredible, new product launch that pulled in a half a million new customers … during a recession! What made it so successful? Three words. Direct marketing strategies. Popular in Japan, Sun Chlorella wanted to [...]
The end of December and the beginning have historically been a spike in response to generate leads and sales. In this post pandemic environment, the expectation is that the January spike will be even greater that last year. That means, [...]
I’ve mailed over 12 million direct mail pieces so far this year for clients. I’ve mailed over 1 billion direct mail pieces since I started my ad agency … and tested over 10,000 variables … and won 94 awards. What [...]
In 2020, online sales surge 22% to record $96 billion … In-person shopping increased by 45% … but crashed -24% in lockdown states. Here are four powerful statistics about Black Friday sales … predicting things to come. Stat #1 [...]
