I’ve gotten calls about our new breakthrough, the videolog. It’s a video placed in a direct mail format, and let me tell you… It’s powerful. You open the mail piece and watch the video begin to play surrounded by persuasive [...]
If you can boost your renewals or conversion rates by 10% … 20% … or even 30%, it will translate into a powerful increase in profits. I have created over 100 renewal and conversion series. These are critical to your [...]
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image in your digital marketing material – such as email. If the original image can't [...]
Integrated, multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are investment newsletter writers, who must reach a very specific audience with their offer and know how to get prospects [...]
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at [...]
