Will videos on your web page help or hurt your response? Let's take a look at a test that shows remarkable results: A consumer credit counseling service wanted to optimize its website subscription sign-up process. A radical redesign tested the [...]
Using a multichannel integrated approach can dramatically increase your response and profits. This is what was discovered with Independent Living newsletter, an expensive investment service. To your surprise, a major part of this multichannel campaign was direct mail. But we [...]
How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, RealMoney. Thousands of users had become accustomed to getting RealMoney’s expert online stock market and investment [...]
At your company’s next meeting, empower your staff with tools, tips and strategies from me. After all, I am recognized as the direct marketing industry’s “authority on accountable advertising.” In this comprehensive, fast-paced presentation, I reveal my private tactics for [...]
Direct mail remains one of the most powerful ways to generate a lead or a sale – even in an online age. For both consumer and B2B marketers, it provides a low cost per lead or sale … and delivers an [...]
