Email Reminder! Use Alt Tags
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image in your digital marketing material – such as email. If the original image can't [...]
Subscription Marketing: Integrated, Multichannel Breakthrough for Strategic Investing Newsletter [Award Winner]
Integrated, multichannel marketing can help you have a breakthrough in generating leads and sales. For example, some of my clients are investment newsletter writers, who must reach a very specific audience with their offer and know how to get prospects [...]
Direct Response Radio: Overlooked Opportunity
I got a call from a new start-up. Parent’s Workshop entered a crowded and highly competitive field of educational self-help programs with The Early Achievement Program. Parent’s Workshop was an unknown entity with a totally new concept aimed primarily at [...]
Testing Corner: Headline Brain Teaser
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a magalog cover test and then work backwards to find out which elements increase response. Remember, a magalog looks like a [...]
“Hard-to-Reach” Prospects: How to Double Your Response Even From the Most Skeptical Audiences in the World [Award-Winner, Plus a Video]
How do you successfully market to small, niche, skeptical audiences? Let’s take a look at one example my team and I worked on. Giltspur is a leading designer of high-end custom trade show exhibits, and had a fantastic new product, [...]