Get my book, 23 Equity Crowdfunding Secrets to Raising Capital: JOBS Act Marketing. It’s a concise, fast-paced 152 pages packed with must-have information: How to market to investors using the most advanced multichannel and integrated marketing strategies and tactics 40 [...]
Your list is the lifeblood of your business… About 24% of your inactive names will open your re-engagement email… But 45% of them will open subsequent emails. Think twice before deleting inactive email names...They could continue to be valuable to [...]
First Amendment free speech for advertisers and marketers is in jeopardy. Why? Because if future scientific discoveries deem a product to contain a harmful substance, companies could be held liable for past promotion of the product, even though at the [...]
In an age in which newspapers are dying, newsalogs are producing powerful responses. What is a newsalog? It looks and feels like an old-fashioned newspaper… But it’s really a direct mail sales piece. We use [...]
The Christmas shopping season is coming soon. Are you ready with an effective marketing strategy? Last year, retail sales increased in the November-December months by a greater-than-expected 5.3% over 2016... And online sales were up a whopping 11.5% from the [...]
