Advertising & Marketing

Advertising & Marketing

Hillary’s list rental strategy

For my clients, I generate list rental income from their postal or email list. It’s a cash cow … and the list owner always approves of the one-time rental of their list.   But Hillary Clinton has done a unique [...]

By |2018-08-15T14:37:38-06:00August 15, 2018|Advertising & Marketing|

Direct Mail Secret [Video Brief]

I’ve mailed over 12 million direct mail pieces so far this year for clients.   For each campaign, I test important variables to see what works best – what can increase response.   But there is one thing I’ve tested [...]

By |2018-08-15T14:36:26-06:00August 15, 2018|Advertising & Marketing|

My Talk on Equity Crowdfunding and Multichannel Integrated Marketing at FreedomFest

At FreedomFest, business owners, venture capitalists, and marketing directors from all over the world heard Caleb and myself talking about the new breakthrough innovations in advertising and marketing. If you want to stay one step ahead of what’s happening in [...]

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