Did you hear how I helped turn a start-up into a multi-million dollar enterprise? You can read about it here. I can turn your company into a profit machine, too! Call me at (310) 212-5727 or email me at [email protected] [...]
Order forms, also known as response devices, are critical components to the success of your campaign. One of the primary reasons some direct mail pieces bring in sub-par results is that the order form fails to follow tested and proven direct [...]
Headlines make all the difference in your copy. Strong headlines that sizzle and show interest will bring in major response and profits. Bad headlines will kill your response and your sales. Check out this test, and find out why some headlines [...]
Here are 31 Christmas marketing tips we are using for our clients. Did I miss any that would apply to you? 1, Use “Merry Christmas” in your marketing. Politically correct can cost you. Studies found retailers who aren’t shy about [...]
In our October 20th issue of Direct Marketing Update (click here to read), I wrote about shopping cart abandonment. Here are a few stats: Consumers get nervous and end a sale while shopping online. Research has proven that this indecisiveness [...]
