Email Reminder!
When you have images in your emails, be sure to use descriptive “alt tags.” An alt tag is a word or phrase attached to an image that shows up on your recipient’s screen in case the image can’t be read [...]
Avoid These 10 Deal Killers at All Costs [Video]
Do you want to supercharge your sales? You need to avoid these 10 deal killers. In this video, you will learn: How to create great copy How to bring in big results How to increase your prospects and profits! Watch [...]
3-D Campaign Generates Over 20% Response from Targeted Audiences [Video]
One of the most powerful response rates I’ve seen have been from 3-D campaigns for business-to-business and consumer audiences. I’m not talking about movies from the 1980’s. I mean a special campaign featuring a dynamic, hands-on three-dimensional mailing piece which [...]
4 Little-Known Ways to Combat Email Fatigue
How can you prevent email list fatigue to leads and customers? The key is this little-known, but powerful strategy ... Condition your readers to see each of your communications as giving them value : Increasing their bottom line Making life [...]
Shopping Cart Abandonment: Overlooked, Costly, and a Too-Common Blunder
Shopping cart abandonment hurts every marketer. Here is one way to stop those losses. Customers don’t respond to impersonal technology., They respond to persuasive copy. It’s direct response copy within your shopping cart that will help not only to stop [...]