I just completed an integrated campaign that follows this model: Here is one of the emails going to the same direct mail target: See the marketing press image above. Powerful response booster. What to boost your direct [...]
This week, I’m going to do something unusual in Testing Corner. I’m going to tell you the results of a magalog cover test and then work backwards to find out which elements increase response. Remember, a magalog looks like a [...]
Your homepage or your landing page’s first goal is to immediately engage and guide your prospects. Most homepages and landing pages are anti-marketing sites, with numerous distracting links and unclear navigation. Remember—If your homepage or landing page isn’t drawing your [...]
64% of your prospects look at your landing page/website on their mobile devices. I am in a campaign for investors right now where it is 78%. Lesson: Make sure your mobile optimization is done right! Talk to me about how [...]
And speaking of mobile marketing, here is a video brief “Mobile Marketing and your Profits.” About 2 minutes. Click here. https://www.youtube.com/watch?v=YuZB7VMrd4E
