When crafting copy, one of the most effective ways to gain the trust and confidence of your prospects is by using specifics. Specifics reassure your prospect that your product or service will improve their life. Rather than speaking in hyperboles [...]
Amazon beat eBay, taking in 60 million more users and raking in $25 billion more in net sales. How did Amazon do it? Video streaming service A new fashion-focused show A popular Subscribe and Save program eBay is trying to [...]
Fast approaching is the 2016 General Election. It will have two huge effects on marketers from September 1 through November 9. The marketing channels will be overwhelmed by political messages. Direct mail, radio/TV, email, banner ads—everything—will be huge clutter. Bottom [...]
Buckslip from CapitolOne Let’s take a look at the unique effectiveness of buckslips for your traditional envelop direct mail. A buckslip is a single page mini-flyer that lays unfolded in the envelope along with your sales letter, [...]
Through all the hoopla of unusual copy approaches and a multitude of tests, certain basic rules of copywriting success remain the standard. Here are 14 of those rules: Remember to keep the first sentence short. Your reader will form an [...]
