How to double your subscription base—even though all your competitors’ are shrinking by 50% or more! The Marketing Challenge: In 2002 the investment newsletter industry was suffering one of its worst years in history. The market was way down for [...]
Direct mail postcard promotion results in a response rate of over 20% ! The Marketing Challenge: Velocity Trade needed to drive traffic to its investment show booth to introduce the benefits of its new automated trading system, FloorPass®. To accomplish [...]
Converting free website users to premium subscribers The Marketing Challenge: How do you convert users of a high quality free website to premium subscribers? That was the problem facing TheStreet.com with their premium offering, RealMoney. Thousands of users had become [...]
518 new subscribers. $29,936 in profit. And 1 happy newsletter publisher The Marketing Challenge: 1944 wasn’t a great year for most stock advisory newsletters. 7 out of 10 of their recommendations lost money… 8 out of 10 didn’t keep up [...]
Did the orders pour in because the hot stock's name was hidden? You decide. The marketing challenge: The direct mail control package had been a success for years. From the #10 carrier and four-page letter, to the order card, flyer [...]
