Magalog has doubled the response from other campaigns The Marketing Challenge: Introduce into a highly competitive market a new, relatively expensive, complex and technical commodity futures charting service. The Creative Solution: CDMG created an information-packed, 24 page process color magalog [...]
Amazing $158,107 profit on just the first mailing of an unbeatable The Marketing Challenge: Client Don Rowe, editor of Wall Street Digest, was facing a huge challenge. The subscriber base of his acclaimed investment newsletter was dwindling fast, and many [...]
Award-winning promotion turns Health Alert into the fastest-growing newsletter in its class! The Marketing Challenge: Dr. Bruce West’s Health Alert, a successful, respected newsletter for many years, faced an uphill marketing challenge. Health newsletter circulations were down over 55% in [...]
The Marketing Challenge: Sun Wellness, Inc., a marketer of the natural food supplement Sun Chlorella, wanted to aggressively expand its customer base. Regularly mailed promotions had been used over the last four years, but a breakthrough effort was needed to [...]
Craig Huey, in this week's show, tackles a tough subject when he answers the question, Is Traditional Direct Marketing Dead? Of course, he says it isn't, and with good reason, but the naysayers are out there. Huey says direct marketing [...]
