Here’s an interesting phone number test conducted by Flowers Across Melbourne, an online-only florist in Australia. They wanted to know what would generate more visits to the checkout page: a site wide listing of a local phone number or a [...]
CDMG Inc. - Winner of 78 Marketing Awards for breakthrough profitable campaigns Some of these include: ♦ MarCom Awards SuperCircuits Gold Award, Direct Marketing ♦ MarCom Awards JudgeVoterGuide.com Gold Award, Microsite ♦ SIA Summit International Awards Fawn’s Secret Stock Best Viral Video [...]
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. So use your headline and illustration to grab your prospects’ attention and induce them to read the copy. Your headline must contain a benefit and be [...]
