How we launched True Religion Jeans: From a dream to millions
I love turning dreams into reality, taking an entrepreneur and small company and growing it—HUGE! And that’s what I and CDMG team did with True Religion Jeans. It’s a great [...]
The Most Powerful Word to Use in Your Sales Copy (and it’s not “Free” or “You”)
If you want to sell more of your products or services, start using the word “because” in your sales copy. It has surprising selling power when used to tell your prospects why they should buy your product or service. And [...]
Testing corner: Listing this phone number increased checkout page visits by over 18%
Here’s an interesting phone number test conducted by Flowers Across Melbourne, an online-only florist in Australia. They wanted to know what would generate more visits to the checkout page: a site wide listing of a local phone number or a [...]
Marketing Awards
CDMG Inc. - Winner of 78 Marketing Awards for breakthrough profitable campaigns Some of these include: ♦ MarCom Awards SuperCircuits Gold Award, Direct Marketing ♦ MarCom Awards JudgeVoterGuide.com Gold Award, Microsite ♦ SIA Summit International Awards Fawn’s Secret Stock Best Viral Video [...]
Why Does CDMG Do Ad Testing for you?
Your ad isn’t aimed at everybody who sees it—just the prospects for your product. So use your headline and illustration to grab your prospects’ attention and induce them to read the copy. Your headline must contain a benefit and be [...]