Inflation… recession… politics… bad weather…? These are challenging times. These 11 direct response copy rules will get you through any external (or internal) challenge that may come your way… and help you increase response. Remember, great copy improves your response. [...]
Subscription services are continuing to launch and grow. Despite some failures, many services are seeing 50% to 200% growth in the last two years. One of the big differences is their marketing. Today growth continues despite the fear of a [...]
Avoid the fear factor when prompting your prospects to buy… It’s common to finish a survey or shopping cart information gathering field with a “Submit” button using the word “Submit.” It’s used ubiquitously and many would assume that’s because it [...]
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting [...]
How do you get new prospects and customers when companies and people are pulling back on spending in a recession — when businesses are laying people off or stopping their hiring process when the economy is uncertain? Many CEOs, vice [...]
