When you have a new product or service, how do you command attention to get leads? Accutrade, a discount brokerage firm, wanted to reach individual investors through investment newsletter publishers. Over two million of the most active investors follow the [...]
In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show the world that theirs weren’t [...]
During times of economic uncertainty, businesses often make poor choices but seem logical at the time. Cutting marketing budgets has been proven to be the wrong cure for the problem. Just like raising taxes in a recession causes a greater [...]
You always want to test because you always want to learn and beat the control to increase responses. The smartest marketers in the world always seem to get tests wrong. That’s because the marketplace is always right, the “expert” isn’t. [...]
Short copy kills response. That’s right, long copy usually produces better response. Do a A/B test and the long copy will probably win. But I do believe something in the copy should be short. In fact, most copywriters make a [...]
