D2C marketers are boosting response with new digital technology. It's called "Direct Mail Retargeting" (DRMT). Direct mail retargeting involves capturing the physical mail address of visitors to your landing page or website… and immediately sending them a direct mail piece. [...]
In case you missed it... I recently spoke to Leonard Scheiner, host of Unleash Your Brand, a national podcast about marketing and advertising strategies [see link below for the full video interview]. The topic was how to advertise in uncertain [...]
A major new trend is improving shopping carts. One of the tools is Google’s Wallet integration for next level e-commerce. Integrating tools like Google Wallet can transform your customer’s shopping experience, making checkouts faster, safer, and more convenient. At CDMG [...]
As you plan your Christmas and 2025 marketing, are you confused about what media is best or how your creative channels should change? Many marketing directors or CEOs are so close to and involved with the products that they make [...]
22% is a good response rate. But we were not surprised because high response rates like this are not unusual when we do a 3-dimensional marketing campaign. Plus, it helps when you integrate a multichannel marketing campaign with it. Let [...]
