Christmas Greeting from Craig Huey — My Personal Message to You
We have so much to be thankful for… and much to be joyful for! This Christmas, my staff and I are wishing you a very Merry Christmas and Happy Hanukkah.
How One Box Subscription Service is Making Marketing Blunders… And What You Can Learn From Their Mistakes
Many box subscription services are booming… but some are failing or are stagnant. Why? Because they do their marketing wrong. Here is a basic rule: Great product ideas can stumble and fail with mediocre or poor marketing or advertising. And, [...]
Landing Page: 4 Surprising Secrets to Boosting Your Response!
Getting a prospect to the landing page is only half the battle. If you want to maximize your profits and increase your conversion rate, then you absolutely must get your landing page right. That’s why you should be using 4 [...]
19 Surprising Facts About Writing Long Copy [video]
It may seem counterintuitive, but when it comes to copy, more is better. Long copy almost always out-pulls short copy in terms of response. Short, cute copy may look good on an ad….but it won’t immediately win you leads or [...]
Omnicon and IPG’s $13.3B Merger: 3 Things You Should Know [Video]
In the past decade, mergers and acquisitions among advertising agencies have been particularly active during economic downturns. However, marketing and advertising have stalled under the overregulation of the Biden administration. That’s now changing, and marketing and advertising are hot again. [...]