What makes the difference between success and failure in your direct response marketing? It’s what Rosser Reeves, in his book Reality in Advertising, called the Unique Selling Proposition (or USP). But what is a USP? It’s the factor that sets [...]
Most marketers aren’t prepared for a disaster. The result: wasted time and money… or worse. They were unprepared for the massive shutdown caused by the Microsoft/CrowdStrike update blunder. You see, over the last 40 years, I’ve seen earthquakes, fires, floods, [...]
The projection for political spending for the 2024 election cycle has risen from $10.2 billion to a record $10.7 billion. Year-to-date political ad spending in the 2024 election cycle is currently outpacing the 2020 election cycle at $3.05 billion compared [...]
Direct mail is experiencing a renaissance. But some of the secrets to boosting response have been lost. For example, many direct mail envelope mailings today are missing a critical element that increases leads and sales. That is the “lift note”. [...]
28% response. How? Why? Because of a unique little-used tactic – a videolog. I love videologs, because they work so well. In fact, the videolog is one of marketing's best-kept secrets when you have a small target audience for both [...]
Because of the boom in Pinterest e-commerce, Pinterest reported a 23% increase in year-over-year revenue, totaling $740 million in the first quarter. The number of global monthly Pinterest active users (MAUs) grew 12% YoY to 518 million. The clicks to [...]
48,000 New Subscribers… How? By using a VSL. A VSL is a direct response video—A video sales letter. Video is a powerful tool to generate leads and customers. Every campaign I do uses a video component. In fact, we have [...]
80 to 1 ROI… It’s a marketer's dream. And that’s what happened with one multichannel or omnichannel campaign. The primary source of buyers and profits: a Newsalog A newsalog is a little-known, but powerful direct mail format. Direct mail in [...]
Writing an ad or direct mail piece requires balancing facts and emotions. Specific facts are needed when writing to certain individuals, or the sale/lead will not be generated. Others will respond best to a highly emotional piece. Some great fundraising [...]
Testing is the backbone of direct response marketing. Always test. Test your subject line, copy, and graphics. You can test hundreds of variables that could help you boost your response. I did a campaign for a newsletter called Strategic Investing. [...]
