Key Takeaways: Retargeting recovers lost sales that would otherwise vanish. Use multi-channel tactics — digital AND direct mail. Personalization and social proof increase conversions dramatically. AI tools can automate and optimize retargeting campaigns. Cross-channel consistency keeps your message powerful and [...]
Key Takeaways: E-commerce sales are climbing, but consumer caution means competition is tougher than ever. Innovation, multi-channel marketing, and creative testing are no longer optional—they’re survival tools. Direct mail + digital produces extraordinary results. AI, CTV, and social commerce are [...]
Key Takeaways: Google escaped major antitrust penalties—for now. No Chrome or Android breakups… but ad dominance still under fire. A DOJ case targeting Google Ads could permanently shift the marketplace. Marketers should not rely solely on Google—diversify spend across CTV, [...]
Here are 4 short, but powerful things you should know: XAI: Fastest Growth Grok ranked 4th on the web and No. 23 on mobile. This is quick growth given that Grok went from having no stand-alone app at the end [...]
Key Takeaways: AEO is replacing SEO: AI platforms are the new front door to your customers. Different AIs give different answers: ChatGPT, Gemini, and XAI each filter content uniquely. Answers beat keywords: You must provide actionable, authoritative content. Speed matters: [...]
