Looking to double sales for their Personal Choice program, Blue Cross and Blue Shield United of Wisconsin created a new direct response program. They tested two different direct mail options. The first solution was a traditional mailing package. It made [...]
Amazon is the world’s third-largest retailer and has totally transformed the way consumers shop, especially in the United States. Amazon offers ease, convenience, and extremely low prices, attracting consumers to order groceries, household items, clothing, and of course, books, online [...]
Marketing in an age of skepticism is always difficult. In the case of direct mail, your prospects automatically perceive that you’re selling them something. When that happens, they’re likely to have a negative attitude towards even discovering what it is [...]
Last chance to meet me at the DMA New Orleans. I'll be leaving the DMA Conference soon...on to Charlottesville, Virginia, then Washington D.C. Call Marcel if you'd like to meet at 310-212-5727 or email her at [email protected].
Catalog marketing presents tremendous profit opportunities right now. In fact, huge growth and new launches in both B2B and consumer catalog sectors are creating soaring profits for catalog marketing. If you sell multiple products, catalogs are an unbeatable way to [...]
