Recently, a website that specialized in selling tech products did an interesting test on email campaigns. Less graphics, more content will boost response Here is an example of a typical email message that company was sending to a list of [...]
The government monopoly has lost $5.1 billion for 2015, despite hiking billions in extra charges to direct marketers. $5 billion…. That’s huge. But the management, unions, and politicians are all in denial that it needs major reform. Worse, the USPS [...]
Here is a great quote from Shark Tank’s Daymond John: “If they’re doing sales, in 80 percent of their sales, are they relying on a department store? So now they’ve got to make it for $10, sell it to the [...]
The next 12 months marketers can face heavy, costly and arbitrary regulations, as well as executive orders from Obama. But here is one warning we must be watching: The FTC is warning about the Internet of Things and its data [...]
Here are our top 3…. Take notes and follow these principles: Magalogs and Tabalogs: Direct Mail Breakthroughs Image Advertising vs. Direct Marketing 10 Deal Killers that Will Cripple and Destroy Your Campaign
