What happens to your response rates if you’re marketing and advertising, and a terrorist attack hits the United States? On the minds of many are the terror attacks being conducted by Islamic radicals. ISIS, Al Qaeda and all their affiliates [...]
In creating advertising copy, it’s difficult to engage your prospect at the start of the sales process. But engagement is a must. That’s why you need to know about the Power of Agreement (PA). The Power of Agreement is similar [...]
Missed our webinar on Raising Capital under the JOBS Act? Worldwide, we had marketing directors and Presidents learning how to generate from $5 million up to $50 million by marketing to the Accredited Investor. If you missed it, our recorded webinar can be [...]
Recently, I received a letter from a Direct Marketing Update reader regarding mailing frequency. Take a look: “Hi Craig, “I enjoy your newsletter. We are trying to set up a frequency test for our direct mail program and I [...]
Web shopping doesn't end after Cyber Monday, of course, so it's critical to have your website ready for the whole season. Most customers want to clearly see 5 things on your website: Free shipping, plenty of product details, easy [...]
