The U.S. Postal Service could be secretly monitoring your mail. USPS processed 50,000 requests from law enforcement to monitor mail in 2013. This surveillance has no oversight. 20% of these requests were not properly approved - and another 13% [...]
In recent issues, we’ve covered two of the seven major direct marketing website strategies. So far we’ve looked at the pitfalls of using your corporate website as a sales avenue and we outlined some critical strategies for paid search success. [...]
In marketing to pastors of churches, remember that they are among the most skeptical audience you can mail to. Furthermore, they have really tough gatekeepers. As with business-to-business marketing where you have to get by an assistant, with pastors you [...]
If you like to mingle with and hear from top business leaders/strategists, politicians and economists, you need to join me at this year's FreedomFest - July 8 to 11 in Las Vegas. I'll be speaking about 12 Amazing New Marketing [...]
It’s imperative that you avoid distractions on your marketing landing page. The entire purpose of a direct marketing landing page is to generate leads or sales. But too often “web techies” get in the way. Here are three common [...]
