Recently, a daily email newsletter for active private investors ran the following two identical headlines as an A/B split to its 500,000 subscribers: Headline #1: Hurricane Impact on Oil Markets Headline #2: How Natural Disasters Impact Oil Future’s Prices [...]
Sometimes you run a test, and you don’t see a lot of difference. Many times, you can see a clear winner. And on occasion, there’s a grand slam! Case in point: How about a headline that wins by an average [...]
If your marketing results are flat or declining, here is an important lesson from one marketer of seminars. FamilyLife is a nonprofit Christian organization dedicated to providing married couples and parents with tools to improve their marriages and home life. [...]
Over the years, we have won awards for over 79 campaigns from the Direct Marketing Association, Internet Advertising Association, the Information Marketing Association, and many more. Interested in how we did it? Check out our case studies: VectorVest RealMoney.com TheStreet.com [...]
Here was the marketing challenge: Maedel’s Mini-Cap Analyst, a Swiss-based company, had a monthly stock newsletter. They came to CDMG with a number of frustrating problems, including: It was virtually unknown to U.S. stock investors It had a small subscriber [...]
