Shopify has quickly come to dominate the online retail business space. And its powerful performance has shocked Wall Street. Here are 5 surprising things you should know about how it has achieved this … #1: The historic pandemic/lockdown/recession online boom [...]
The pandemic and shut down sent Netflix subscriptions soaring. 12.5 million new people signed up in the last quarter. It’s a powerful example of free-market innovation that created value and rewarded vision, risk, and ingenuity with profit. They created value [...]
[et_pb_section fb_built="1" _builder_version="3.22"][et_pb_row _builder_version="3.25" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="4_4" _builder_version="3.25" custom_padding="|||" custom_padding__hover="|||"][et_pb_text _builder_version="4.5.1" background_size="initial" background_position="top_left" background_repeat="repeat" hover_enabled="0"]Have you noticed all the ads on TV, Sirius XM (radio), and online for Madison Reed lately? They sell professional hair coloring products with “salon-quality [...]
I love turning dreams into reality, taking an entrepreneur and small company and growing it – HUGE! And that's what my CDMG team and I did with True Religion Jeans...even in a recession where new product introductions seem impossible. It's [...]
Here are the headlines on some Facebook ads that my CDMG staff and I did for one of our clients. #1 – There are some really bad candidates for President. #2 – Time to sell? #3 – Crash warning signals [...]
No one has even woken up in the morning and thought, “today I need to subscribe to another investment newsletter.” But many have laid awake at night worrying about their investments … Are they missing opportunities? Are they taking too [...]
Parents and grandparents are easy to target for marketing and advertising … and can generate high response and millions in sales. Let’s look at an example of a company that has been successful in marketing to this audience … and [...]
In the mid-2000s, the average pair of jeans cost about $30. So, when apparel company True Religion burst onto the scene with designer styles that ran $250 to $300 a pair, they had to show the world that theirs weren’t [...]
Launching a new product online or offline can be fun and profitable … or a heart breaking experience. But there is a little-known secret to minimizing your risk and maximizing your return. That is: Follow the proven direct response marketing [...]
We love helping to turn a tough marketing challenge into a profitable campaign. Over the years, one of the most difficult challenges we’ve overcome is when a company wants to project a certain image, but not sacrifice response. Let’s look [...]
