How do you get new prospects and customers even when prospects are pulling back on spending? Many CEOs, CMOs, and advertising managers are asking themselves this question for their marketing strategy. My ad agency, CDMG, was asked to help a [...]
Power words alert your prospects and grab their attention. Instead of announcing or describing the product like hot words do, power words are packed with action. Here are 10 power words to use in your next campaign: Own Get Control [...]
Direct response copy lifts response. It gets the attention of your prospects, persuades them of the benefits of your product or service, and helps boost business. How do you write it? Watch this video with 6 direct response copy formulas [...]
AIDPPC is a powerful direct response formula that provides a winning path for prospects to take action. It starts with copy that grabs the prospects’ attention. After you’ve got their attention, then prove why it’s in their best interest to [...]
Inflation… politics… bad weather…? These are challenging times. These 11 direct response copy rules will help you overcome any external (or internal) clutter and confusion your prospect faces… and increase response. These copy rules apply to all media… landing pages, [...]
