Most people who say they want advice, help or your product…really don’t. Deep down, they want affirmation. They want you to say, “What you’ve done is brilliant!” “What you are going to do is wonderful.” “What you’re buying is such [...]
Recently, a daily email newsletter for active private investors ran the following two identical headlines as an A/B split to its 500,000 subscribers: Headline #1: Hurricane Impact on Oil Markets Headline #2: How Natural Disasters Impact Oil Future’s Prices [...]
Here are some tried-and-tested direct response copy techniques that I require of my copywriters to use in almost every marketing campaign. Check the copy in your latest direct mail piece, landing page, ad or email against this list to make [...]
A powerful headline can grab your audience and prompt your prospects to click, read, share … and respond as a lead or sale. In fact, a headline is 75% of the success or failure of your campaign. What online headlines [...]
What is the prospect’s most common questions? Objections? Deal killers? Make a list. Then write a persuasive paragraph or two addressing it and overcome the “deal killers.” Keep that list. You’ll want to use it over and over. For example, [...]
It’s critical to test subject lines. The goal of a subject line is to create curiosity about content, to entice your prospect to read it further. Even the most experienced direct response marketer can guess wrong. But the market place [...]
As a marketer, it is key that you understand your prospects by anticipating their needs, objections and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason not to buy it. Your challenge is to [...]
In the eyes of your best prospects, you can’t afford to be boring. Dull copy doesn’t grab anyone. Drab copy doesn’t add anything to your marketing. This is where the EBC Principle comes in. To get that sale or lead, [...]
Danger, Will Robinson, danger! Robby the Robot from the baby boomer TV show “Lost in Space” could have easily been talking about the use of asterisks*. If you have a disclaimer or minor copy point, an asterisk may not be [...]
This simple copy rule can make or break your campaign. It’s a punctuation rule: Use exclamation points sparingly! Sometimes you do need to punctuate your excitement. But be careful not to go overboard. Too many exclamation points make your copy [...]
