As a marketer, it’s important to understand your prospects by anticipating their needs, objections, and apprehensions. Often, when a prospect hears of a new product, he’s thinking of a reason NOT to buy it. Your challenge is to discern their [...]
How solutions can make or break your response rate. Be selective in your salutation for a landing page, direct mail letter or email. Avoid, at all costs, using those trite, stuffy openings like “Dear Sir” or “Dear Gentlemen.” Your first [...]
Good tease copy always generate response The Test: This week, let’s look at two pay-per-click ad headlines for the book, 46 Ways to Raise Prices: Headline A read: “The easiest price increase you’ll ever make or your money back.” Headline [...]
Most marketers are so excited about their own product or service that they’re convinced the prospect should be as well. They ignore the pervasive problem of disbelief. Of course, disbelief kills leads and sales, so marketers should do everything they [...]
One of the best ways to make your copy clear and engaging is to use the active voice rather than the passive voice. The active voice is the best way to convey your message clearly and more directly. Here’s [...]
