Frequently Asked Questions (FAQs) have been used on traditional websites almost since the first sites appeared. Typically, you will find FAQs at the top of the navigation or sometimes on the bottom. However, what you might not realize is that [...]
I’ll bet this headline got your attention. It’s a prime example of how punctuation can change everything about your copy…so you should take special care to do it right. Take another look at the headline: Woman without her man [...]
Why do some brands outperform their competitors over and over? “Cause they’ve got personality…” (Sing it, Lloyd Price.) If you’re in the Northeast, you probably remember the electronics retailer known as “Crazy Eddie.” If you’re in Southern California, then you [...]
Writing subheads may seem like a quick-and-easy task. You may be tempted to throw down a few punchy words and move on. But these phrases contribute a lot more than you think – and every piece of marketing copy needs [...]
Here is how you can evaluate a winner from a loser…and one of several formulas I use in creating winning direct mail, email, landing pages, TV, Commercials and more. In creating successful marketing including copy and offer, I use copywriting [...]
When you’re marketing to your prospects, a “Big Idea” in your advertising copy is critical. This applies to all your advertising channels. Take direct mail. Your direct mail should have one common goal: To show your prospect how your [...]
Hundreds of companies are involved in investment marketing, but not all companies know how to reach a targeted audience of investors with a marketing campaign that gets results. With over 30 years of marketing to investors, I know what gets [...]
Many marketers who are diligent about testing headlines in their emails, direct mail or online ads often forget that testing is just as important on their landing page or website. Your headline helps determine your success, boosts your web response [...]
Is your headline really doing its job? Does it command attention and keep your prospect reading? Does it promise valuable information or offer an irresistible solution? But most of all, does it help turn browsers into buyers? It should. Here [...]
I’m a longtime proponent of setting quotation marks around your headline. Why? They grab attention. They can add credibility and a newsy feel. They make the reader wonder who’s saying this and why. Best of all, they increase response, according [...]
