by Craig Huey | Aug 31, 2016 | Direct Response Copy Tips, Direct Response TV and Radio, New Strategies and Tactics
How do you bring in leads on your website? Don’t use your corporate website. Too much navigation, too many distractions, and too few leads will follow. What you need is a landing page! Landing pages have: Strong direct response copy Winning Testimonials Videos which... by Craig Huey | Aug 23, 2016 | Direct Response Copy Tips, Direct Response TV and Radio, Facebook/Social Media, JOBS Act
Caleb and I will be doing a new webinar next month for business owners and entrepreneurs wanting to raise capital. It will take place on Wednesday, September 7th, 2016 at 12:00pm: Learn How to Raise Up to $50 Million for Your Business — FREE Webinar Please sign up for... by Craig Huey | Aug 17, 2016 | Direct Response Copy Tips, Integrated Marketing, Successful Marketing Campaigns
800 Direct needed to get its message into the hands of key telemarketing managers and marketing directors of companies nationwide. These individuals are extremely busy, hard-to-reach, and inundated with promotional materials. And they are the most skeptical prospects... by Craig Huey | Aug 17, 2016 | Direct Response Copy Tips
Follow these rules, and you’ll increase your response Break these rules, and your response will suffer the consequences. Here are the 10 Direct Response Copy Rules to Live By: Have you removed all references to “We think” or “our company believes”? Remember, your... by Craig Huey | Aug 9, 2016 | Direct Response Copy Tips, News_Events
Because of the upcoming election, the safest thing to do is make sure none of your marketing hits the consumer from October 4th to November 8th. Three things happen during those dates: Costs go up on most media, including TV and video. The political clutter drowns out... by Craig Huey | Aug 9, 2016 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio
Most marketers run from competitive advertising. But not all. Over the years, if your client is up against a well-known competitor who dominates the market, we use it. And it works. To overcome an established company, creative advertising can be the fastest,... 