by Craig Huey | Jul 29, 2016 | Advertising & Marketing, Direct Response Copy Tips
There’s no doubt that direct response copy is the most important element of every campaign … but direct response design is not far behind. The visual appearance of your words can dramatically affect their impact. Even the strongest headline can lose impact if it’s not... by Craig Huey | Jul 29, 2016 | Advertising & Marketing, Direct Response Copy Tips
Your email subject line is the only thing that stands between your recipient and the “delete” button. Right now, you should be planning your upcoming holiday promotions with Halloween, Thanksgiving, and Christmas around the corner. Take a look at this test. It was for... by Craig Huey | Jul 21, 2016 | Direct Response Copy Tips
One of the best ways to make your copy clear and engaging is to use the active voice rather than the passive voice. The active voice is the best way to convey your message clearly and more directly. Here’s an example. Passive voice: The FREE Report will be sent to... by Craig Huey | Jul 6, 2016 | Direct Response Copy Tips, Direct Response TV and Radio
I have worked in direct marketing for over thirty years. I have seen some terrible landing pages. They can kill your response! If you want to supercharge your response for online sales … Watch my video below and learn how to: Distinguish between a corporate website... by Craig Huey | Jun 28, 2016 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio
Most people think of a videolog for prospect marketing. And they are right, it’s powerful. But don’t forget to look at your conversion and upsell program. What is a videolog? It’s the latest technology that will double or triple your response. Watch this short video …... by Craig Huey | Jun 22, 2016 | Direct Response Copy Tips
Every direct response piece you write—whether it’s a magalog, direct mail piece, email, website, banner on Facebook, radio ad or TV commercial—must engage the reader in a one-on-one conversation. To perfect this person-to-person feeling in your copy, you... 