by DMU | Mar 23, 2016 | Direct Response Copy Tips
Most marketers don’t know how to write a direct mail letter. Sadly, not following some proven rules depresses response, and it’s costly. Let me give you an important example. I am going to tell you about the literal last word in a response-generating letter: It’s your... by DMU | Mar 23, 2016 | Advertising & Marketing, Direct Response Copy Tips, New Strategies and Tactics
Memberships help build relationships for marketers. Memberships can create profits in greater loyalty and better lifetime value. The fact is, people like to be a part of something larger than themselves. It’s basic psychology. Can your product or service benefit from... by DMU | Mar 15, 2016 | Advertising & Marketing, Banner Ads/Remarketing, Direct Response Copy Tips, Successful Marketing Campaigns
IPRO Tech, Inc., the creator of breakthrough litigation software tools, came to CDMG because they needed to stand out in a fiercely competitive field and successfully pitch their product to notoriously skeptical corporate lawyers. IPRO was scheduled to exhibit... by DMU | Mar 15, 2016 | Direct Response Copy Tips
Make sure your testimonials work for you, not against you. The Too-Perfect Testimonial I know … you want your testimonials to look shape and feature good-looking, smiling people who, in perfectly articulate and beautiful language, express the many benefits of your... by DMU | Mar 8, 2016 | Advertising & Marketing, Banner Ads/Remarketing, Direct Response Copy Tips, Successful Marketing Campaigns
When I got the call from TheStreet.com, they were not sure what to do. Sales were going down. Competition was increasing. Plus, TheStreet.com saw existing ad revenue drop when the market dropped. So, I was asked to help increase their revenue and growth. After careful... by DMU | Mar 8, 2016 | Direct Response Copy Tips, Facebook/Social Media, Successful Marketing Campaigns
Without warning, Google stopped showing paid search ads on the right-hand side of desktop search results. In its place, a fourth ad is now shown above the organic search results, and up to three ads are shown at the bottom of the page, below the organic results. This,...