Short copy kills response. That’s right – long copy usually produces better response. But I do believe some sentences in the copy must be short. In fact, many direct response copywriters make a vital blunder in starting copy on a [...]
How you start your direct mail letter, your email, your landing page or, for that matter, any other direct response piece could mean the difference between success and failure. Consider what I call the “three-paragraph rule.” This direct response copywriting [...]
Headlines can break or make an ad (online or print), direct mail or email campaign, or your landing page/website. I was quoted in an issue of “Target Marketing” in a great article. Here is part of the article that can [...]
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to several different people who make decisions based on separate [...]
Time and time again, it’s been proven that your return on your marketing investment will almost always plummet when you ignore good direct response copy rules. Here, then, are a few of the tried-and-tested direct response copy rules that have [...]
