by DMU | Jan 12, 2016 | Advertising & Marketing, Blog, Direct Response Copy Tips, New Strategies and Tactics
One of the little known ways of boosting response to your postal and email is dating your marketing piece. There are several ways to date your letter, some more effective than others. The most effective way of dating is to put the actual month, day and year on the top... by DMU | Jan 12, 2016 | Advertising & Marketing, Blog, Direct Response Copy Tips, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
In order to design your web strategies to maximize your sales or leads, you need to understand your audience. What prompted them to come to your URL? What is it that they are looking for or expecting? To the extent that you are able to identify why prospects are... by DMU | Jan 5, 2016 | Advertising & Marketing, Blog, Direct Response Copy Tips, New Strategies and Tactics
Power words. They will help you create more leads or sales. These words get your product noticed, and make it virtually impossible for your prospects to ignore your product or service. Power words make your prospects take action. Influencing your prospects to take... by DMU | Jan 5, 2016 | Blog, Direct Response Copy Tips, Successful Marketing Campaigns, Test Results
Should you use sliders in your copy? On your web pages? Consider this test, and decide which site captured more views: Version A or Version B? ... by DMU | Dec 14, 2015 | Blog, Direct Response Copy Tips, Successful Marketing Campaigns, Website/Landing Page Strategies and Tactics
This Christmas, if you have gift givers, don’t forget to flag them for birthdays, anniversaries, Valentine’s Day, Father’s Day, Mother’s Day, and the 4th of July! If you have any questions about writing copy or want help with your next marketing campaign, please... by DMU | Dec 7, 2015 | Blog, Direct Response Copy Tips, New Strategies and Tactics
I’ve been talking a lot about readability and how you can construct a campaign that is pleasing to the reader’s eye both online and offline. Something that is not often considered, but can be a strong factor, is spacing. It is very important that you watch the spacing... 