by Craig Huey | Jun 9, 2016 | Advertising & Marketing, Banner Ads/Remarketing, Direct Response Copy Tips, Latest Direct Mail, New Strategies and Tactics
Let’s take a look at the unique effectiveness of buckslips for your traditional envelop direct mail. A buckslip is a single page mini-flyer that lays unfolded in the envelope along with your sales letter, response device, and business reply envelope. It’s an... by Craig Huey | May 23, 2016 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio
Through all the hoopla of unusual copy approaches and a multitude of tests, certain basic rules of copywriting success remain the standard. Here are 14 of those rules: Remember to keep the first sentence short. Your reader will form an instant impression of your... by Craig Huey | May 23, 2016 | Direct Response Copy Tips, New Strategies and Tactics
You can increase your response to your marketing if your copy is: Powerful direct response copy. And Easy to read. To make it easy to read, you have to use the right font. It’s a simple thing, but you’d be surprised by how often it’s overlooked! I just did a critique... by Craig Huey | May 13, 2016 | Direct Response Copy Tips
One of the biggest mistakes I see in copy written by novice copywriters is the warm-up. It occurs when a writer takes one paragraph (or more) to “set up” the pitch instead of starting strong. It usually goes something like this: Every year, thousands of Americans sink... by Craig Huey | May 13, 2016 | Direct Response Copy Tips, Direct Response TV and Radio, Latest Direct Mail, New Strategies and Tactics
Many direct mail pieces today fail to include an important element that will increase your leads or sales. Many so-called direct mail experts or ad agencies don’t use it, but should. Often, a direct mail envelope package needs some extra oomph to convince skeptical... by Craig Huey | Apr 15, 2016 | Direct Response Copy Tips, Direct Response TV and Radio
To win in direct mail, you must stand out from the clutter. And to win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. Mailing out a bookalog direct mail piece might be the bold strategy to help you beat the... 