by Craig Huey | Jun 9, 2016 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio, Successful Marketing Campaigns
Amazon beat eBay, taking in 60 million more users and raking in $25 billion more in net sales. How did Amazon do it? Video streaming service A new fashion-focused show A popular Subscribe and Save program eBay is trying to catch up. The company has instituted same-day... by Craig Huey | Jun 9, 2016 | Advertising & Marketing, Direct Response Copy Tips
Fast approaching is the 2016 General Election. It will have two huge effects on marketers from September 1 through November 9. The marketing channels will be overwhelmed by political messages. Direct mail, radio/TV, email, banner ads—everything—will be huge clutter.... by Craig Huey | Jun 9, 2016 | Advertising & Marketing, Banner Ads/Remarketing, Direct Response Copy Tips, Latest Direct Mail, New Strategies and Tactics
Let’s take a look at the unique effectiveness of buckslips for your traditional envelop direct mail. A buckslip is a single page mini-flyer that lays unfolded in the envelope along with your sales letter, response device, and business reply envelope. It’s an... by Craig Huey | May 23, 2016 | Advertising & Marketing, Direct Response Copy Tips, Direct Response TV and Radio
Through all the hoopla of unusual copy approaches and a multitude of tests, certain basic rules of copywriting success remain the standard. Here are 14 of those rules: Remember to keep the first sentence short. Your reader will form an instant impression of your... by Craig Huey | May 23, 2016 | Direct Response Copy Tips, New Strategies and Tactics
You can increase your response to your marketing if your copy is: Powerful direct response copy. And Easy to read. To make it easy to read, you have to use the right font. It’s a simple thing, but you’d be surprised by how often it’s overlooked! I just did a critique... by Craig Huey | May 13, 2016 | Direct Response Copy Tips
One of the biggest mistakes I see in copy written by novice copywriters is the warm-up. It occurs when a writer takes one paragraph (or more) to “set up” the pitch instead of starting strong. It usually goes something like this: Every year, thousands of Americans sink... 