by Craig Huey | May 13, 2016 | Direct Response Copy Tips
One of the biggest mistakes I see in copy written by novice copywriters is the warm-up. It occurs when a writer takes one paragraph (or more) to “set up” the pitch instead of starting strong. It usually goes something like this: Every year, thousands of Americans sink... by Craig Huey | May 13, 2016 | Direct Response Copy Tips, Direct Response TV and Radio, Latest Direct Mail, New Strategies and Tactics
Many direct mail pieces today fail to include an important element that will increase your leads or sales. Many so-called direct mail experts or ad agencies don’t use it, but should. Often, a direct mail envelope package needs some extra oomph to convince skeptical... by Craig Huey | Apr 15, 2016 | Direct Response Copy Tips, Direct Response TV and Radio
To win in direct mail, you must stand out from the clutter. And to win in your positioning and branding, you must establish yourself as the “expert” or “authority” in your space. Mailing out a bookalog direct mail piece might be the bold strategy to help you beat the... by Craig Huey | Apr 6, 2016 | Direct Response Copy Tips, Direct Response TV and Radio
So, what usually gets the highest response? Of course, it often depends on a lot of variables. But the general response rates are: Direct mail: 0.69% — 1.4% Email: 0.03% Banner ads: 0.04% Paid searches: 0.22% Want talk about these? Call me at (310) 212-5727 or... by Craig Huey | Apr 1, 2016 | Direct Response Copy Tips
When writing to business prospects, remember that business decisions are often made by groups rather than individuals. Therefore, your product must be positioned in a way that it will appeal to server different people who make decisions based on separate and... by Craig Huey | Apr 1, 2016 | Advertising & Marketing, Direct Response Copy Tips, Test Results
Advanced Data modeling has proven to increase our clients’ response significantly. Here is one example: But what about data modeling for email? Here is a recent test: Open Rate CTR Model Email Name 2.83% 10.46% Rental Op-in Names 1.54% 7.24% That’s an...