by DMU | Jan 26, 2016 | Direct Response Copy Tips, Direct Response TV and Radio, Latest Direct Mail, New Strategies and Tactics
An unfortunate number of businesses lose potential clients or customers because they do not perform the necessary follow-up once a lead has been generated. This is a terrible loss. The time and expense of lead generation is simply wasted effort without proper... by DMU | Jan 26, 2016 | Advertising & Marketing, Blog, Direct Response Copy Tips, Successful Marketing Campaigns
Find the newest trends boosting response and generating higher profits on my newest website: 18 Amazing New Trends in Marketing and Advertising Breakthroughs for 2016. Click here to view. What an awesome response–and great questions–I got. And, yes, some... by DMU | Jan 26, 2016 | Blog, Direct Response Copy Tips, Direct Response TV and Radio
I just uploaded our DR TV examples. Want to test or improve your TV results? Then talk to us about how we can supercharge your response with our 30 years of DR TV experience. 300 TV commercials and videos and 13 infomercials. See examples here. Do you have any... by DMU | Jan 20, 2016 | Blog, Direct Response Copy Tips, News_Events
One of the most powerful boosters of response in an email or direct mail letters is the “superscript”. Simply put, a superscript is a placement of powerful direct response copy in the area above the salutation. It’s an incredible way to hook the reader and create a... by DMU | Jan 20, 2016 | Direct Response Copy Tips, Direct Response TV and Radio
Direct response television is one of the most effective, cost-efficient ways to reach a large number of prospects, convince them of the value and benefits of your product or service, and convert them into buyers. Over ten years, I have done over 300 TV commercials and... by DMU | Jan 20, 2016 | Direct Response Copy Tips
In the past couple of issues, I’ve discussed how critical it is to choose your words carefully when writing copy for your direct response campaign—both online and offline. This week, I’m going to tell you about words you shouldn’t use—words of doubt. I’m sure... 